Will the recent .WS emoji sales increase the value of .WS domains as a whole?

Lately I’ve been interested to see that some emoji names have been selling on NameJet, and in the .WS extension specifically. When I first saw an emoji .WS name on NameJet I didn’t think much about it, then I saw Page Howe tweeting about it and I decided to look a little closer. Page has been in the domain industry for a long time, I have a ton of respect for him and if he sees potential somewhere, I’m always interested in understanding more.


When I was looking at some of Page’s recent tweets I also noticed a link to an Efty portfolio page that Page runs located atย https://buyemojis.ws/

Looking on that site I honestly see a list of domain names that I have no idea how to value since I’ve never bought or sold an emoji domain before, or a .WS name so it’s all new territory for me. My first thought honestly would be that these domains aren’t even worth reg fee…but looking at the sales data and bidding on NameJet it’s clear that there is some real interest since emoji .WS names have bids of $1,000+ on there right now.

While I don’t think I’m going to jump into the emoji .WS market right now myself, and honestly it looks like Page has cornered the market on a lot of the best emojis I can think of, this whole process made me think of something else. Will the buzz that this creates generate more interest in .WS domains and in the process increase their value?

It’s hard to know now, and I don’t own many .WS names myself but I can tell you that I’ve been seeing more about .WS thanks to these emoji domains than I think I ever have before. What do you think? Comment and let your voice be heard!

{ 8 comments… add one }

  • Bob January 6, 2018, 1:27 am

    Quite interesting about .WS domains – I believe the real value of .WS domains will for sure increase before too long, especially one short generic words (Sex.ws sold for $3,000 USD & http://Www.ws sold for $2,615 USD by Namejet last month). I do have quite a few of these such as Places.ws, Rank.ws, Role.ws, Spike.ws, etc.

  • John Harrison January 6, 2018, 12:31 pm

    I’m biased because I own some but my thoughts as to why they should have value are explained at emojihq.com
    In short:
    1. They are very short
    2. Therefore highly memorable
    3. People love emoji
    4. They are more engaging
    5. Native to social and more importantly messaging platforms
    6. Novelty creates window of opportunity for first major brand usage
    7. Emoji SEO
    8. Transcend language (emoji keyboard is universal)

  • Vito January 6, 2018, 3:22 pm

    Very cool article Morgan.

    Page is the man!
    Shameless plug inserted here >>> THE(man emoji).ws (which I have on auction now at NameJet)

    Quick link to entire emoji domain auctions at NameJet – EmojisForSale.com

    Yeah the emojis have gained a bit of traction since last years NamesCon for sure.
    I got into them a few months afterwards and still nobody really knew about them.

    Now in the last few months I have had I think 6 total dot ws emoji sales all above $1k. One was at $3100, so people are starting to like these things!

    So, I just booked my hotel late last night for NamesCon and I was looking at the agenda. I see nothing about emoji domains at all which I think is a bit overlooked since there have been quite a few domainers asking me about these dot ws emoji domains lately. Who knows, Maybe Page can have a talk there at NamesCon???


  • Erwin January 6, 2018, 4:48 pm

    It definitely will be interesting to see where emoji domain names are headed. I have been monitoring emoji names for a few years, and am fortunate enough to own some one character smileys..(one of which that was used by Coca-Cola, Puerto Rico)
    I have received various offers, therefore I can definitely say interest is increasing. To date, there are still many domainers and members of the general public not even knowing emoji can be registered as domains!

    Great article & thanks for posting!..



  • Eric Lyon January 6, 2018, 5:05 pm

    I think it’s hard to say yet if the .ws market will see an increase based on emoji.ws sales. If emojis can swim and at least tread water for the long haul, sure, but if they turn out to be a trend (Like many others we have seen) and sink, than there won’t be much benefit to .ws as a whole, besides having novelty emoji domains as an option.

  • page howe January 6, 2018, 7:21 pm

    love seeing the emoji in posts, thx.

    i like the trend back to Direct Navigation, off site real world marketing to a URL, and whats better than pictures, like McDonalds going to Meals with Pictures and numbers…

    Imagine typing in FOOTBALL + PIZZA ๐Ÿˆ and ๐Ÿ• and .ws – No need for google, twitter, fb – own your data and your customer. Thats the story for emoji in 2018, “you just type them in” ….. on 1 Billion smartphones globally, no need to translate and not limited to QWERTY keyboards.

    btw there quite a few sites, digital pros, influencers who own them, and couple of other groups own 2x, 3x what i own. Im trying to do some wholesale business to encourage USE, Use Use.
    Because namejet sets the bid. Good Luck.

    So non-domainer asking prices are 2-20k for singles, keep an eye on dnjournal this year, we’ll try to report.

    See you at Namescon.

    Page Howe

  • Jin January 7, 2018, 9:25 am

    Emoji if in .com yes, but in .ws wont take off.

  • Jeff Schneider January 7, 2018, 5:05 pm

    Hello Morgan,
    Google/Alphabet โ€“ ( Minus ) โ€“ (.COM Equimoditty Platform Assets ) = (TotalFailure ) JAS

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) (Former Rockefeller IBEC Marketing Intelligence Analyst/Strategist) (Licensed CBOE Commodity Hedge Strategist) (Domain Master


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