With a $2.5M bid in at Sedo, what will Culture.com sell for?

The auction for Culture.com just got very interesting over at Sedo as a prospective buyer put in a 2 million GBP offer which comes out to just north of $2.5M USD.

As of this post being published the auction still has more than five days left which means that the price could still go higher. There was no bidding war to get to this price, instead one buyer put in a single offer that instantly met (or exceeded) the reserve price which means that domain will sell to them if no other offers come in.

Given that California.com recently sold for $3M and last year Ice.com sold for $3.5M I think that $2.5M does make sense for a name of this caliber. Now the question is – will other potential buyers jump in now that they know that the reserve has been met and the clock is ticking.

Strong one-word .COMs have a long history of selling in the seven figure range and once used by a company, the value it brings to the brand is often massive, usually dwarfing the impact that a similar amount of marketing funds could bring to a company.

I personally think as the auction gets closer to prime time we could see a bidding war develop but I think the next bidder will likely wait until the last day to make it happen. In the end, it feels like a price in the $3M – $3.5M range would be reasonable for this name IMO.

As for who would put in such a high bid, I can think of a huge range of companies. This is a monster name and there are a lot of companies that could really grow their brand with a domain like this. I took a look on Twitter to see who was using the Twitter handle @culture and saw that their account was suspended. This means that the new owner of Culture.com might be able to scoop that up as well.

Github has 4,500 repositories with the word “culture” in them so there’s definitely no shortage of software development being done around this keyword. Could it be one of these 4,500?

Right now it’s hard to speculate but I know myself and many other people will be very interested to see who ends up with this name and what it sells for. What do you think it’s going to go for? Is my estimate of $3M – $3.5M in the ballpark or do you think I’m aiming too high? Too low?

I want to hear from you, comment and let your voice be heard!

{ 11 comments… add one }

  • Snoopy May 23, 2019, 11:47 pm

    Sounds very fake.

    • Mark Thorpe May 24, 2019, 5:46 am

      @snoopy Fake bid was the first thing i thought of.

  • Fat Anon May 24, 2019, 12:52 am

    > we could see a bidding war develop

    Could we? The chance of more than one potential buyer having interest in an expensive domain at the same time? Is there some global hype for the word ‘culture’ which I failed not notice, like there was for crypto/blockchain in late 2017?

  • John May 24, 2019, 5:34 am

    Not loving “Culture,” Morgan, sorry.

    And you won’t even buy the two word EMD for the business you are in for $2k BIN, so what gives?

  • Page Howe May 24, 2019, 6:28 am

    so interesting auction in that it has a forex component with the political chnages in the UK, the actual price in dollars/bitcoin/EUR /Y is changing every day.. i think.


  • cami May 24, 2019, 7:24 am

    Another Fake News. As Mr.Trump said we hear a lot of fake news every day.

  • CrankyOldMan May 24, 2019, 8:48 am

    Seller is “system reported” as active since 2007. Could be fake, though I’d like to think that Sedo would have in place policies and practices that would avoid the embarrassment of $2MM bids . . news of which is SO likely to go viral. (Can Sedo or their software be so stupid as to not automatically flag a $2MM bid? I don’t know. You would think . . . ” OTOH, the bid/auction isn’t being front-paged, which you might think would be the case if this bid is verified and the auction is live. Culture.com still re-directs to Cinema.com . . which seems a bit . . off the mark IF the seller is really going to market with this domain+auction.

    Over 5 billion G results for the word “culture”. Culture as in “culture wars”? Culture as in marijuana? (I flipped CultureMagazine dot com several years ago.) Culture as in travel and tourism is pretty big and growing as an attraction to retired folks . . who yearn for something more than “sightseeing”.

    Might be a domain that was being shopped around / actively brokered to some of the bigger players + the time is right for a sale (and reinvestment of the $$$) . . and thus Sedo is simply the system & method chosen to resolve who’s in and who’s out.

    Stay tuned. Interesting times.

    And, yeah, sometimes I resort to my cranky . . old self . . (and, no, I was tempted but totally not sucked into buying Cranky.com from E.S. Lord knows I don’t need to make that appellation any more real . . . #justsayin :p )

    P.S. Snoopy, is that REALLY you? ๐Ÿ˜‰ (Miss the old insiders-outsiders DomainState ways and days)

  • tom May 24, 2019, 9:56 am

    domain industry is in real Hell in 2019..fake sales

  • BullS May 24, 2019, 10:50 am

    Fake sales, fake websites- sure everything on the internet are true.
    All websites have one thing in common, trying to sell you something that you don’t need
    “BullS”…stands true.

  • JM May 24, 2019, 1:47 pm

    I think there are more than one offer and counteroffer between Owner and Buyer, finally the Owner sent the domain to Auction!

  • Jag May 27, 2019, 9:24 am

    Looks like auction has been cancelled?


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