Would You Say No To $50,000/day? The Creator Of Flappy Bird Did…

In case you missed it the incredibly popular iPhone and Android game Flappy Bird that rocketed to the top of both app stores has been taken down by it’s creator. On February 8th the game developer Dong Nguyen announced on Twitter that in 22 hours he would be taking the game down.


Sources have noted that the game was making $50,000/day when Nguyen took it down. Dong’s company, .Gears has been making games for years but none saw the runaway viral success that made Flappy Bird the phenomenon that it has become.

Apparently there were no legal issues around the removal of the game, instead it came down to the fact that making $50,000/month was adding more complexity to the developers life than he wanted. While it might sound crazy I find it incredibly admirable and amazing at the same time.

Sure, some of us want to be millionaires, drive a Ferrari, and vacation in exotic destinations. After being featured in Forbes, Fortune, WSJ, etc. and making more money in a day than the average American does in a year it takes one heck of a person to decide that’s not the path for them. I don’t think many of us would have made the same decision, that being said if you’re doing what you love and making enough money to be happy, do you really need more?

So I’ll ask you the question, would you say no to $50,000/day?

{ 18 comments… add one }

  • Luc February 12, 2014, 3:54 pm

    Nice article, but until Nguyen decides to turn off the ads that are being served up in the game, or until the public decides en masse to stop playing, those tens of millions of people who have the game and play it endlessly are going to keep on serving up countless numbers of ad impressions. And the guy will continue to rake in the dough.

    In fact his app is making more money now than it was a week ago. Just think how much attention he got by saying, in advance, that he would shut down Flappy Bird. Anyone who has the app on their phone will continue to generate revenue and push ad impressions. The more people who are addicted, the more ad revenue it’s generating.

  • Michael February 12, 2014, 4:01 pm

    OMG is this the same guy that made Cow Clicker as a joke and got mad when it blow up too and then took away all the cows to stop the people from playing the game! lol

  • DomainNameAddresses.com February 12, 2014, 4:04 pm

    Danng… That games addicting. He was making too much money on an app that took him half day to make… I dont get it

  • Michael February 12, 2014, 4:09 pm

    • Morgan February 12, 2014, 7:41 pm

      @Michael – correct, the game is online and still playable there…but the app is no longer for sale or available on the iOS or Android marketplaces

  • todd February 12, 2014, 4:15 pm

    Sounds like a marketing ploy. Say you are going to take it down so some company comes in and offers you a boatload of money for it.

  • DomainNameAddresses.com February 12, 2014, 4:18 pm

    good point.

  • Nick February 12, 2014, 4:19 pm

    He’s got issues.

  • @Domains February 12, 2014, 4:56 pm

    It is strange, maybe his reason is true or maybe the real story will come out one day. Pulling the game has got him a lot of press. And I’m guessing he’s still earning money on the ads showing on the devices that still have the game. If you downloaded it prior to the recall, it still works on your device. So he could still be making tens of thousands per day.

    Midway through your post, you write $50,000/month when you probably meant /day.

  • Joe February 12, 2014, 5:10 pm

    If he were to win this amount of money per day it would share with the needy on in the world.

    There is a letter of a song titled “Everyone wants what they do not have” write this my brother (RIP) one year before his death. (Translate it in English and one day post)

    This is the rationale as can be. Here are the example of Michel Jackson (RIP) so you have to buy both money and throw it all in the trash that was rich and then take advantage of others.

    It’s great to be different from others and I consider myself so, help the neighbor in need if I have money to spend on anything but I do serve, rather help to throw the spotlight before a game on the floor, we’re not all well, but not to live best, self creates more enemies and must spend the day in his special protection for fear of his life.

  • Alan February 12, 2014, 7:35 pm

    Too much money huh?………………Couldn’t he have donated it too a childrens charity and let them run it for him?

  • Mike February 12, 2014, 7:40 pm

    Btw, if the reports are accurate about him pulling in $50K/day then he’s still doing at least that much, if not more.

    He pulled the app from the marketplace but millions of people still have it and are addicted to playing…I’m one of them.

    high score: 74

    😛 I guess I have too much time on my hands. Though that score isn’t as good as the 9,999 I see on the leaderboards. I don’t even know if those are legit scores though.

  • Picas February 12, 2014, 8:24 pm

    Wish i could do that …
    even this guy has lived with internet and virtual social life for many years ..he still could not stand up to alot of painful critics from internet world

  • Michael February 12, 2014, 9:00 pm

    @Morgan I was just pointing it out that I found the game online to play 🙂 I have never even heard of this game. All in all to answer your question if I ever made a game that made $50000 a day I wound never stop that! The game does look really Nintendo-y maybe someone told him he had to take it down? It seems really crazy!

    • Morgan February 12, 2014, 9:57 pm

      @Michael – totally understood! I think most people would agree with you, some game studios spend millions and can’t see the same traction that Flappy Bird did, pretty incredible!

  • Leon February 13, 2014, 12:59 am

    I think Dong Nguyen has made a genius play here.

    -He makes an app that any decent developer could create in their sleep.
    -He releases it upon the world and it goes viral, growth hack or not.
    -He sits back and lets it spiral out of control
    -He createa a PR storm around the $50k a day and then claims he can’t take the pressure and withdraws it (possibly to limit the possibility of litigation from Nintendo)
    -This causes increased demand due to limited supply/time sensitivity
    -This in turn causes more viral store (“Hey man, download that game I was telling you about before it’s too late!”)
    -This causes more buzz and downloads
    -This means more people have the app on their phone and will continue to play
    -Removal from the all store means Dong Nguyen is not obligated to further develop, administer or update the game.
    -But the game resides on the player’s phone in perpetuity and still features ads.
    -Thus, he has built a residual golden goose that will not stop delivering until the last person deletes it.

    Unless Dong has shut down the associated iTunes account and is no longer profiting from the game then all of the above points when taken into consideration make me cynical…and impressed.

  • steve February 13, 2014, 2:50 pm

    come on guys, how many Dong Nguyen have you worked with that haven’t been total pieces of crap. Code stealers all of them

  • Joe February 13, 2014, 5:16 pm

    To all of you.
    In my post of February 12, 2014 at 5:10 pm write to send the lyrics of the song translated into English, when his voice is heard sung in the language of Catalonia city and capital of the autonomic region of Spain (EU ) is Barcelona.

    Poems written by Carlos Sabater
    Turned into a Song Lyrics
    with the group: SAU
    Is that the voice of Carlos Sabater (RIP) Play in stainless Yesterday died in 15 years That These 36 years of age from a heart attack of heart after his first concert tour of number 12.
    Everyone wants what they do not have

    I have seen the light of the stars
    I have kissed honey lips,
    I have flown above the clouds
    I trevassat all deserts
    I played with the fingers the moon
    and I felt burned skin.

    But if you are not there,
    I have no place to look at me,
    everyone wants what they do not have
    I know nothing, But I Can Give Me:
    Tunis is meaningless if there are,
    Nothing makes sense if you’re not there.

    I climbed mountains,
    I found the edelweiss,
    I’ve survived so many battles,
    I’ve seen inside my hell
    I have made pacts with the devil
    and an angel showed me heaven.

    But if you are not there,
    I have no place to look at me
    everyone wants what they do not have
    I know nothing, but I can Give me:
    no sense if you’re not there
    Nothing makes sense if you’re not there

    Thank you, brother (RIP )


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