When creating a website for your flip it is important to provide content that your readers are looking for. How do you know what your readers are looking for? The answer may be closer than you think.
The best thing to do before writing your content is to take a step back and put yourself in your visitor's shoes. How does a visitor get to your site? Traffic can come through search engines, a particularly strong link partner, or even through paid advertisement. It is absolutely critical that you understand who your visitor is and how they are reaching your website. Since your website is not built yet you might think you don't have the answer – but you do!
First, determine how you plan to generate traffic to your site. For most of my flips I focus on Google search results and good link partners. Supposed that we make the assumption that 75% of your visitors will come from search engines and 25% from link partners. Now it is much easier to play the part of a typical visitor.
Go to Google and type-in the keyword(s) that you think is most relevant to your domain name. If your domain name is LearnAboutGenetics(dot)com then it would be a good idea to type "learn about genetics" in Google and see what comes-up. The top 5 sites are your best references for how to rank well in Google given the particular keywords you used. Take a look at each of these sites; what is their content about? What seems to be the focus of their site? Who are their link partners?
This will help create a model you can follow. Pay careful attention to the keywords used in the content of these similar pages; do you notice them using a particular keyword over and over? This is a good signal that the given keyword is of particular interest to their visitors. Using this as your guide you can write your own content in a way that will appeal to the same visitors that are coming to the top five Google results.
To help keep your content dynamic you can also use tools like CaRP which allows you display the contents of an RSS feed directly on your site. This is a great way to provide fresh content that is targeted towards a subject or website that is of particular interest to your visitors. If you know that people searching for your keyword read a particular blog or follow a certain news site then you can use CaRP to display this content directly on your site and become even more relevant to your target customer.
Like I've always said, there are many different definitions of Domain Flipping. My definition is much more similar to House Flipping and involves taking the time to do the research and build an interactive website that keeps users coming-back. While most of my flips take a month or longer – the time and energy pays-off almost immediately as organic traffic through search engines can grow very quickly.
So take the time to "be your visitor" – you can learn a lot about what makes them tick – which is important if you want to know what makes them click!
If you want to learn more tips like these – don't forget to Read My Book
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Who the heck is Morgan?
Hi I'm Morgan, I live in beautiful San Francisco, California where I'm the co-founder of Bold Metrics, a venture-backed SaaS startup using Machine Learning to unlock body data. I've been buying and selling domain names and blogging about it since 2007 and angel investing in other awesome startups since 2014. Want to learn more about me? Then