xn--iilanlari-02b.com Has 22 Bids on Go Daddy? Really?

Okay, this was just too crazy not to talk about. The domain name, xn--iilanlari-02b.com, an expiring domain name has 22 bids on Go Daddy with a little under two hours to go in the auction. Maybe it’s just me but is this not the absolutely worst domain name you could every think of in your entire life? In fact, it’s so bad I honestly don’t understand how anyone thought it up in the first place.

So why the heck is it getting so many bids? Go Daddy auctions is reporting that it gets over 9,000 visitors/month which has to be the only reason I can think of that people would be bidding. At north of $200 I would have to gouge-out my own eyes just for looking at a domain like this at any price point.

I love domains with traffic just like the next guy but this one really makes me wonder how anyone in their right mind could even think of bidding on this and spending their money on what I honestly think is the worst domain name I’ve ever seen in my entire life.

Does anyone else get this? Even if it does get 9,000 visitors/month – what the heck would you do to get those visitors to convert to revenue? Okay, that’s all I’ve got, now I have to pick my jaw off the ground and get back to looking at expired domains without two dashes that end in 02b 🙂


{ 34 comments… add one }

  • Juan April 27, 2011, 11:03 am

    It’s an IDN domain name, işilanlari.com, it seems that (iş ilanlari) in Turkish means “Ads from business”

  • Frank Michlick April 27, 2011, 11:07 am

    It’s an IDN domain in Turkish – iş ilanlari.com “iş ilanlari” means “Business Ads” or “business classifieds” in Turkish.

  • yanni April 27, 2011, 11:09 am

    Morgan, it’s an IDN domain (işilanları.com) and it’s Turkish “iş ilanları” which means jobs or job classiffieds according to Google translate. 23 Million results in Google Turkey can’t be that bad 🙂


    Turkish IDNs usually get some good traffic.

  • TomekL April 27, 2011, 11:15 am

  • Gary April 27, 2011, 11:33 am

    Shocked you didn’t realize it’s an IDN Morgan.. you being an expert in everything domains. Just goes to show the ignorance that is still out there regarding IDNs.

  • Sammy Ashouri April 27, 2011, 11:58 am

    Turkish and some French do well. But Turkish… yeah… they definitely take the cake. Pretty decent CPC as well that has only gone up through the years.

  • Elliot April 27, 2011, 12:14 pm

    I take it there isn’t a chapter on IDN domain names in your new book 🙂

  • Osman Tas April 27, 2011, 12:16 pm

    There is a catch here though: This is a typo for the right way to write it:
    işilanları.com (developed, 246,000 exact search for [iş ilanları])

    The one at the auction is a typo, i.e. last letter is different:
    işilanlari.com (typo, 6,600 exact search for [iş ilanlari])

    I bet some of the bidders are not aware that this is a typo.

  • Jose Augusto April 27, 2011, 12:26 pm

    You don’t get it and that’s really fun to watch!

    Morgan knows about idns. That post is just a teaser to mock people who don’t know why idns are worth that much.

    Stay tunned…

    • Morgan April 27, 2011, 3:25 pm

      Doh! Good catch everyone! I had absolutely no idea as I’ve never dealt with IDN’s before. Impossible to be an expert in all things domains. As I’ve said many times, I suck at selling domains but am learning everyday, my expertise has been developing and monetizing .com, .net, .org, and .us names.

      Odd that Go Daddy doesn’t do anything to indicate it’s an IDN or show what the translation is. For all the IDN experts out there, how can I easily determine this and translate it?

      Thanks for the all the great comments, looks like just about everyone but me knew this already 🙂

  • yanni April 27, 2011, 3:36 pm

    Go to idntools.com and it has a punycode converter and translator tool among other things

  • Juan April 27, 2011, 3:47 pm

  • Bill Hartzer April 27, 2011, 3:52 pm

    Morgan, I am shocked that you even posted this blog post. Godaddy does not have to indicated (nor would I expect them to) indicate that it’s an IDN domain name.

    Just by looking at the name I see that it’s a IDN domain, I thought that was pretty much common knowledge by now.

  • Anthony David April 27, 2011, 3:57 pm

    We have a free IDN converter on DNJuice http://www.dnjuice.com/idn-converter/

  • Lee Hodgson April 27, 2011, 4:07 pm

    IDNs have been around since 2000, really strange you wouldn’t have heard of them until now. Better late than never though and hope this episode will pique your interest further 🙂

    To answer your question directly, IDNs are very easy to spot – they all begin with the “xn--” string, which is basically just a flag to say “the rest of the domain (well up to the next dot) that follows needs converting into Unicode” rather than being read + displayed “literally”.

    Welcome to the brave new domain world. Its a lot more fun that ASCII …. that’s what I have found anyway.

    • Morgan April 27, 2011, 7:07 pm

      @lee I absolutely jab heard of IDNs and have been reading IDNBlog.com
      for a while now. Just haven’t ever bought any or studied the market much. Always learning an 99% of my focus has been on generating passive income with domains through development and monetization.

      I always feel that you can be okay at ten things are really good at one or two – I focus my efforts on developing .com, .net, .org, and .us names

      Still I think IDNs are very interesting an definitely would love to learn more. I would invite anyone who is an expert on this topic to write a guest post on my blog and share their knowledge withe and everyone else!

      Thanks for the comment! As always my blog is a place where you can openly express your opinion and share your thoughts!

  • Jose Augusto April 27, 2011, 5:18 pm

    Or using http://idn.bz

  • mano April 27, 2011, 7:45 pm

    Just keep learning man, no one knows everything.

  • Lee Hodgson April 27, 2011, 9:55 pm

    I’m just struggling to see how IDNs fall outside your remit of “generating passive income with domains through development and monetization” or “I focus my efforts on developing .com”

    What do you think that GoDaddy name was? 🙂

    I have developed a (Thai) IDN .com domain name that has generated around 100 million (yes that’s not a misprint) pageviews over the last four years.

    The point I am making is IDNs are just domains, and most are .com domains. There is absolutely no difference in what you can do with them from good old-fashioned ASCII domains. You can invest, park, develop, just like ASCII domains. The only difference (if I have to state the obvious) is the target language is not English …..

    And if you aren’t comfortable in foreign languages, partner with someone that is 🙂

    Oh, I guess the other difference is IDNs still have remarkable upside potential as the world moves beyond English-only domains.

  • William April 28, 2011, 6:14 am

    lol wat obv IDN…

    If you ever want to know what one means just paste it in the browsers they are always translated then just plop that into translate.google.com and click ‘detect language’ and you should have a rough approximation of the meaning. Be sure to also Google it though as the person before said typo’s are sometimes hard to spot and Google Translate is only like 75% accurate most of the time. Big difference between RunningShoes.com and ShoesRunning.com etc even though the translation might come back the same, if that makes sense.

  • jayjay April 28, 2011, 6:42 am

    As said by others, this is an IDN (international Domain Name) in puny-code. Translating back to it’s native font renders işilanlari.com http://www.dynadot.com/domain/idn-search.html?domain=xn--iilanlari-02b.com

    It seems to translate correctly with the space between ‘ş’ and the following font ‘i’ – ie: iş ilanlari(I’m guessing this may be pluralizing in Turkish?)

    This is how google translate sees it: http://translate.google.com/translate_t?hl=en&biw=800&bih=417&q=i%C5%9Filanlar%C4%B1&um=1&ie=UTF-8&sa=N&tab=wT#auto|en|i%C5%9F%20ilanlar%C4%B1

    Turkish to English translation jobs thus it’s the Turkish equivalent of ‘jobs.com’ 😉

    Morgan if you see these types in future just copy to clipboard, drop it in Dynadot’s search box and it instantly recognizes it as puny-code and will render the native fonts in it’s availability results page. Then all one needs to do is utilize google translate to interpret it’s meaning. 🙂

    • Morgan April 28, 2011, 7:02 am

      Thanks @JayJay – very helpful!

      Really excellent comments everyone! I’d like to invite a few of the IDN experts here to put-together an “Introduction to IDNs” post. If you’re interested please comment below – I would be very interested to learn more and am sure many of my readers would too!

  • Bob April 28, 2011, 7:17 am

    You claim to only know about dot coms.
    It is a dot com.

  • Sharon Hayes April 28, 2011, 8:13 am

    Eeeks… someone from DomainGang must have figured out Morgan’s password to post this!

  • EarnBig April 28, 2011, 9:41 am

    @Morgan – I’m amazed!
    Well, looks like you’ve learned something today 🙂

    I’ve sold a few IDN’s recently, the market for them is definitely picking up..

  • domainize April 28, 2011, 10:22 am


    Google translation is not always correct. This is one of these cases.
    İş İlanları = Job Classifieds
    İş = Job (or Business depending on the context)
    İlanları = Classifieds (or Advertisements)
    Plural comes from “ları” suffix, its singular is “ilan” .

    If anyone needs any help on Turkish domains, just contact me.

  • Some Guy April 28, 2011, 12:21 pm

    @Bill Actually the reason you can tell right away it’s an IDN because it’s the punycode version that is displayed. All the auction services including GD did have to tweak the way IDNs were displayed in listings a couple years ago when they started catching on by either indicating they were IDNs or displaying the punycode instead of the native characters they translated into.

    There were a few auction debacles around domains that looked like all latin characters at first glance but actually contained one or more characters in a cyrillic or greek script that resembled latin characters.

  • jayjay April 28, 2011, 4:14 pm

    @Same guy [..] There were a few auction debacles around domains that looked like all latin characters at first glance but actually contained one or more characters in a cyrillic or greek script that resembled latin characters. [..]

    xn--sx-nlc.com sеx.com not exactly a 13M winner but a great imitation and exemplifying your point 😉

    (note the first returned google result)

    еYe (Cyrillic)

  • Scott April 28, 2011, 4:27 pm

    Thanks, you really made my day

  • Sri April 29, 2011, 7:02 am


    While you delve further into IDNs, remember below points.
    1. IDNs are more popular in those regions that extensively use “native keyboards” – like China, Japan, Russia, Turkey, much of Europe, West Asia and East Asia.
    2. India is one market which will pick up, but slowly, because though there are about 10 languages having more than 10 million natives each, native keyboards are hardly used.
    3. Don’t rely fully on online translation tools – always consult a well-read, native speaker of whichever language IDN you might get interested in.

    BTW, I registered an IDN domain just 3 days back. The native characters don’t mean anything but the ASCII string (PUNYCODE) reads “xn--domains.com” 🙂

    I intend to develop a blog about IDNs and believe this name will have good recall value for “non-native” IDN domainers 😉

  • Lee Hodgson April 29, 2011, 7:21 am

    I agree on not relying on Google Translate. For the language I am most familiar with, Thai, Google Translate is really pretty terrible. You are way better off partnering with a local speaker than relying on such automated tools.

    But as for registering xn--domains.com with an intent to use it, I have no idea why ….. 🙂 if your blog is in English, use an ASCII domain. If its in another language, use a proper IDN in that language.

    btw, you can add Thai to your list of IDN-popular scripts / languages / countries. This language is almost impossible to express using English characters, and top Thai search terms produces several million Google searches a month. Beats nearly all other Asian languages, except for Chinese / Japanese.

  • MS April 29, 2011, 7:21 am

    http://www.idndemystified.com/ is another blog to read if you are interested in IDN’s.

  • Brandon Hopkins May 3, 2011, 11:18 am

    @Lee relying on non-native speakers is always a bad idea. I have no idea why Asian countries in particular don’t just hire a native English speaker to proof read items before printing signs, brochures, and other material that makes it back to the U.S. I’ve always thought that would be a good job. You just proof read and send back the correct terminology.

    It might be the same when US companies try to do the same when exporting stuff to other countries, but I wouldn’t know.

  • Lee Hodgson May 8, 2011, 9:07 am

    I agree. But many people try to cut corners. That includes companies in Asia, companies in the US, not to mention the myriad of domainers that rely on Google Translate or other online tools.

    That’s my real problem with Google Translate. The people that use it really have no idea whether the results are correct or not. They just “assume”, and as everyone knows, the best rule is “assume nothing”. The rule works particularly well when applied to Google Translate it seems …. its the blind leading the blind.

    If you are serious about IDNs, or any kind of translation work, partner up!


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