Yahoo Acquires And No, They Don’t Care About


Bread, a startup focused on helping people making money through their URL shortner has some good and bad news. The good news? They were just acquired by Yahoo, the bad news (depending on how you look at it) is that the service will be shut down immediately.

“Bread has shut down its core publishing products, and its links will go dead in 30 days.” (Source – TechCrunch)

Domain hacks have been a very popular topic lately and one that I’ve covered quite a bit on my blog. This is a great example of a company that branded around a domain hack and thanks to a great team and a solid $3.5M raise are now in the situation many startups dream of.

This is also a great example of how a domain hack can carry you all the way to the bank. If this startup had put the $500,000 or more that it would take to get the .COM they might not have seen the traction that they needed to impress Yahoo. Now that Yahoo has purchased the company and is immediately shutting them down they could care less about the .COM.

Once again, as I’ve said time and time again, there are times when owning a premium one-word .COM can make a world of a difference. At the same time there are cases like this where a domain hack will do more than fine. Congrats to the whole team at Bread, I know this must be an exciting time, however at the same time I’m sure it’s a bit sad to see the site go down, still I don’t think anyone who sells to Yahoo is that sad, right?

{ 4 comments… add one }

  • Leonard Britt October 11, 2013, 7:48 pm

    This appears to be a talent acquisition. The domain didn’t matter was because their service had nothing to do with selling BREAD. Think about it – if someone on a forum had asked for an appraisal of the name, what would be the response? So when the service is acquired, they ditch the domain and the website as well.

  • Kerry October 11, 2013, 10:50 pm

    Maybe people won’t think I’m so crazy for buying after all! Wonder if Yahoo will open the site backup or is probably just after the technology. If you develop a great site I think people will find you no mater what url you are hiding out. Of course you need to put something of value there. should technically from an seo perspective have no keyword traffic at all.

  • John October 12, 2013, 12:11 pm

    They obviously needed neither name since they are shutting it down, so to say Yahoo does not care about does not make sense to me.

    Besides, has Yahoo done anything right in the last seven years — except for maybe a keeping up a good news site?

  • Rico October 12, 2013, 5:34 pm

    This has NOTHING to do with domain names. Purely a talent acquisition.


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