Yes, two-word .COMs can bring in price tags of over $1M in 2017


For anyone that thought only the best one-word .COMs sold for a million dollars, thinks again. Today one of the top domain sales of 2017 was announced, and it’s a two-word .COM brokered by veteran domain investors (and one of my favorite ppl on the domain industry) Larry Fisher.

The domain is and it sold for $1.2M.

Five new domains earned places on our all extension YTD Top 100 Domain Sales Chart this week with one of those soaring into the top five on the elite list. That was the year’s fifth 7-figure sale – a $1,200,000 purchase of brokered by Larry Fischer at Fischer sold the domain for (Source – DNJournal)

For decades .COM domains have commanded top dollar and it looks like prices are only continuing to go up. While some of the new domain name extensions have definitely seen some great success with extensions like .CLUB seeing mainstream adoption, it’s not secret that .COM domains are more valuable than ever.

So why would a company spend over a million dollars on a domain name? Well, it’s actually not as complex as you might think. Plenty of companies spend millions of dollars on marketing campaigns. The point of marketing campaigns is to drive new customers to a business.

Well guess what, a good domain name also drives a ton of new customers to a business and it’s not just one-word .COMs that can bring the masses. The question businesses need to ask themselves is, what will get me more customers – a domain or my current marketing campaign, and in many cases both. That being said, the beauty of a domain name is that it’s the gift that keeps on giving, once you buy a domain name, the traffic keeps on coming, forever.

What do you think, what $1.2M a good deal for Comment and let your voice be heard!

{ 54 comments… add one }

  • Michael October 11, 2017, 9:44 pm

    That is a pretty AWESOME sale!

  • AbdulBasit Makrani October 11, 2017, 10:44 pm

    Great sale! Definitely buyer will have some big plans for this domain.

  • Mark October 11, 2017, 11:17 pm

    Surprised at the price but congrats to all parties!

  • Kalyan October 11, 2017, 11:36 pm

    Awesome sale.
    Definitely worth every penny, you just need to know the value of the domain.

  • Tauseef October 11, 2017, 11:56 pm

    After reading this sale, to me, myworld is now no more a two-word domain. There is an element of personalization with this domain which makes it more valuable.

  • October 12, 2017, 12:43 am

    nice sale, 2kw .com’s will rule the world ! 😉

  • John October 12, 2017, 1:16 am

  • Joe October 12, 2017, 3:25 am

    First of all, myWorld is a musical album by Justin Bieber.

    What to get the awards: NME Award for the Worst Album of the Year, Young Hollywood Award for Newcomer.

    I also have 10 domains 5 and 6 letters from this niche market including The Eagles, and no one pays me $ 1.2 M

    This domain purchase is the worst plague of domaining history to my understanding.

    • JZ October 12, 2017, 5:41 am

      what are you smoking? it has nothing to do with a justin bieber album…

      • Joe October 12, 2017, 10:21 am

        @JZ the keyword is My World if you type it in Google you have this:
        My world
        Justin Bieber Music Album
        Image results for my world
        My World is the debut EP of Canadian singer / songwriter Justin Bieber, released on November 17, 2009 by record labels Island, Teen Island, RBMG and School Boy Records. Wikipedia
        Artist: Justin Bieber
        Date of publication: 17 November 2009
        Length: 25:58
        Label: Island Records
        Awards: NME Award for Worst Album of the Year, Young Hollywood Award for Newcomer

        • Ryan Milligan October 13, 2017, 9:55 am

          You can easily rebrand the term. My World is generic and easy to manipulate SEO to take it over. I bought, developed it promoting Queen’s “Greatest Flix” Music video collection and took over Bing and Yahoo in 3 days. Am I making any money on it? Not yet, but time will tell. I originally bought it for a movie review site I was going to create and was reminded later that it was the name of the Bohemian Rhapsodies premier compilation video.

  • Jonathan October 12, 2017, 3:48 am

    Seemingly good research by the broker knowing the who the end user is ? as controlling the frame is about the reality / value

  • Bob October 12, 2017, 6:41 am

    Excellent! Again, I have been saying that I only stick to real quality or important two-word Exact Match .COMs as .COM still remains the King forever!

  • Eric Lyon October 12, 2017, 8:43 am

    Just goes to show that the 2-word pond has not dried up and there is still plenty of potentials to be had. 😉

  • Tony October 12, 2017, 10:05 am

    Andrew Rosener pointed out a couple years ago on a domain blog video that was worth more than,, are examples of 2-worders that are worth more than most one word dotcom’s.

  • Adam October 12, 2017, 10:00 pm

    I can just see Larry looking them up and landing on wikipedia and seeing the $1.2 billion revenue number and saying “Ok we’re asking .1% of your revenue” for this name.

  • Kartik October 13, 2017, 3:41 am

    Waiting for my domain sale for 1.5 million to follow through and be a talk similar to this one 🙂

  • larry October 13, 2017, 5:09 am

    it was a great sale. thanks for all your positive comments.

    • John M October 15, 2017, 5:25 pm

      The point is you were bright enough to ask for all the money. As with real estate good deals get better – bad deals get worse. Best of luck in the future.

  • Fuadiansyah October 13, 2017, 5:27 am

    Basically, it’s stil one word with addition of a pronoun possessive word. And in my opinion, has more meaning and value than just It’s just a special case…

    • Mark Hamm October 13, 2017, 8:53 am

      Not a special case at all. The domain world is actually removed from real news on a majority of premium sales like this. So all reporting is marginalized against true reality, because you are not involved at an ad agency level in placements. Pampers spent $8.3bn in advertising last year. Gillette and L’Oreal both spend more than $8bn each last year. The three together spent more in leveraging and including billing elements propped by specific domain-based purchase strategies than your industry is able to report in gross. The domaining world isn’t dying. It has just been cleanly swept into an insular bucket that for the most part is compartmentalized from the non-reported sales being shifted around in the $5m-$50m range. Because the domains anchor campaigns that rely on their messaging to secure contracts. Domainers live in a world where most of their reporting comes from fellow industry collectors and investors, using largely the integration of aggregated news feeds with personal branding to further their own cause. Take a step out of your own personal experience and environment, and you will find a world of infinite possibilities for premium gain. There is no other commodity with an equivalent and proven ROI potential. But retirement based performance requires lateral thinking that creates new value.

    • George October 13, 2017, 11:18 pm

      MyWorld adds more curiosity than just World which is kinda boring if you ask me. Making it a good brand 🙂

  • Oguz Ozdemir October 13, 2017, 6:21 am

    I have a two words domain if anybody interested lol.

  • William Scheller October 13, 2017, 6:35 am

    This is great news for domains that are at top of the funnel of e-commerce like (a 4 billion dollar equipment category). How about for amazon to get into prepared food delivery direct to home (like blue apron)…

  • Shahzad Bashir October 13, 2017, 7:15 am

    Great news. Thanks for sharing

  • Oguz Ozdemir October 13, 2017, 7:40 am

    I have a two words domain if anybodyinterested lol.

  • Boluji Olatunji October 13, 2017, 7:57 am

    From my perspective, the “world” has 7,800,000,000 and “my world” has 37,100,000, once again; “myworld” joint together has 6,160,000. My conclusion is that the reason why the worth of “my world” is as much as that is that the beauty is in the eyes of the beholder and the need of for the buyer is very very paramount to him/her. The can not replace it for him – in short ; necessity is the main purpose.

  • Emmanuel Sheafe October 13, 2017, 8:22 am

    I have dozens of two name domains like:
    SexualTrauma. com
    Stroke a check for one tenth of that amount and take two…

  • Domain market October 13, 2017, 7:12 pm

    Great sale! But is the domain so great? Depends on what company bought it and how much they will spend on the marketing campaign to drive traffic, I think.
    I do wonder what is left of that marketing budget, though. Anyone already run a whois query to find out who purchased it?

  • Tom S October 13, 2017, 8:03 pm

    “My World” would be a great VR social media site. Hmmm

    • George October 13, 2017, 11:45 pm

      MyWorld is very generic you can associate it with many thing like games, music, social networking, food, hobby, lifestyle etc.

  • Oleg October 13, 2017, 10:04 pm

    In my opinion, a domain of two words will look steeper like this:
    The com is unnecessary here. The shorter the domain, the better. And do not deceive yourself

    • Steve Harris October 15, 2017, 12:43 am

      Thankfully, Oleg, that is your opinion.
      The reality is that 99% of companies and businesses hang up a dot com shingle and most commercial activity centers around .com domains. Unless you are Marc Zuckerberg, with billions of dollars, who in their right mind is going to take the risk in launching a multi-million dollar venture with a domain name that is not dot com.

    • Melinda October 15, 2017, 1:19 pm

      I like your comment even though i mostly own dot coms… im also hanging onto quite a few of the other kind you mentioned like:

      …and just totally random stuff but i usually just buy what’s available at Godaddy for a hundred or less because i work as a food server and haven’t even began monetizing any domains yet. But i LOVE a good 2 word phrase with a simple dot in between, so i really get what you’re saying even though im in love with dot com too LOL. I only own about 300 domains

  • Domainerific October 14, 2017, 2:17 am

    Awesome Post. Two Words Domains are going to the real worth and should be taken more than serious investments. Thank you for posting such a motivational content.

  • gary appleby October 14, 2017, 3:34 am

    I own;
    Great name for head mounted devices. worth $1.2 million?

  • Corie October 14, 2017, 8:23 am

    Amazing sale! Congrats to both parties involved. In my opinion, other 2 word domain names like:,,, and might have similar success soon.

  • MyWorld October 14, 2017, 7:18 pm

    Just like – – can be another social site for some specific demographics.

  • Melinda October 15, 2017, 1:28 pm

    I own… any 1.2 M takers? LOL I think it’s more valuable, but in a different way. So if there’s anyone out there who has the time and wants to develope a site to HELP our US troops and veterans, than i will settle for a small finders fee. I will develope it myself, before i GIVE it away though. I just feel bad that i haven’t done anything with it yet.

  • Otar October 17, 2017, 1:41 pm

    Great domain name! $1.2m wow

    I own the following if anyone is interested please contact me thank you

  • Jason Franklin October 17, 2017, 6:34 pm is a two word .com, but also very short. It’s also close to the catchphrase of the historically popular site MySpace.

  • Don October 17, 2017, 6:40 pm

    I have a few too, namely and Video games, sports, clothing, sky is the limit with them. Anyone with a few mil laying around is free to contact me 🙂 I probably have some others I can toss in to sweeten the pot!

  • puneet October 18, 2017, 12:09 am

    I guess if seller would have asked 1.5 M usd , he would have gt it

  • Napasechnik October 19, 2017, 3:43 am

    Great sale! Definitely buyer will have some big plans for this domain.

  • David Sams October 19, 2017, 8:34 am

    FYI, by comparison, is one of the biggest and most successful brands on the Internet. I’m a long-time friend of the CEO. That domain name is GOLD to his bottom line. So, I think has huge potential as a brand.

  • Jeff Schneider October 20, 2017, 8:18 am

    Hello Morgan, KUDOS
    We agree that two short words in the .COM Equimoddity Class are beter than one. JAS Former (Rockefeller I.B.E.C. Marketing Intelligence Analyst/Strategist) (Licensed C.B.O.E. Commodity Hedge Strategist.)

    • William Scheller October 20, 2017, 12:45 pm

      Anyone interested in top-of-the-purchase-funnel domain names or

  • Dawn Caputo October 20, 2017, 3:14 pm

    That’s terrific news….have and since paperbacks are a 4 BILLION dollar industry one would think the heavy hitters like Amazon, Barnes and Noble, Penguin, Harlequin would all come running. For 1.2 million it would be SOLD.

  • Dawn Caputo October 20, 2017, 3:22 pm

    Every name is worth what someone wants to pay for it…I would think a name that has 4 billion dollars of product would have long been acquired by one of the major book dealers like Amazon, Barnes & Noble, Penguin and the like. should have been long acquired. For 1.2 million it would be sold. I wouldn’t pay that for but will find it interesting to see how the site gets developed and takes off.

  • Carol McCrow October 22, 2017, 7:25 pm

    Huge congratulations to the fortunate seller!! This is very encouraging to me! I have several two-worded .com domain names. Many of mine are available for purchase on my website, My oldest two-word name is and is a generic name that can be adapted easily to fit a business owner’s needs. Even a small percentage of the 1.2 million for that domain name would rock my world! Instead of listing them all here, please consider checking out my website to see if there is any that you may want? Just make an offer and see where it takes us…

  • Stewart January 25, 2018, 12:42 pm

    Always encouraging to see domain valuations going up. With most of the one word domains gone it stands to reason two word and even three word domains will increase in value. Besides, many two and three word domains are great search terms which is helps marketing too.

  • Patricia Kaehler January 25, 2018, 9:26 pm

    and now, 100+ days later – did you see what’s going on with the domain (site)…

  • William Scheller January 26, 2018, 9:56 am

    Any interest in follwoing domains:


  • Wayne January 28, 2018, 10:07 pm

    I guess I’ll hang on to until I get a 7-figure offer.

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