You can now register a .XYZ domain name for a penny


You can now buy a .XYZ domain name for a penny, which means that $1 gets you 100 .XYZ domains. With domains like selling for $70,000 this might seem like the deal of the century. I see pros and cons to this move, in one way it helps get .XYZ out there and add a ton of new registrations which will likely give them a huge lead in the new gTLD space for the next year.

At the same time, this could also cheapen the TLD giving some people buyers remorse if they feel like the domains they paid thousands of dollars for are really worth a penny. Michael Berkens, the editor and chief of popular domain name blog TheDomains wrote an article yesterday asking domain investors how many .XYZ names they were going to buy. The vast majority of commenters said zero.

Here’s an interesting exchange between two Domainers that I thought did a good job of highlighting the two polar opposite viewpoints:


As I said above, I can understand both sides here. For me personally I have already invested in .XYZ to the tune of around 30 domains, I like the ones I got and while I might pick up a few more for a penny I’m still keeping my focus on .COM when it comes to investing.

All that being said, I know Daniel, Mike and many people on the .XYZ team and can tell you they are a very sharp group. It’s a bold move without a doubt, and given that over 400,000 new .XYZ names have been registered today it is going to drive .XYZ registration numbers through the roof without a doubt.

So I’d say only time will tell if this is a good move in the long run. What do you think? Does this move put .XYZ on the map in an ever bigger way or does it cheapen the TLD as a whole?

You’ve heard my two cents, now I’d like to hear yours. Comment and let your voice be heard!

{ 6 comments… add one }

  • Rob Mitchelson June 1, 2016, 5:24 pm

    I remember when godaddy offered free dot info domains years ago…..I racked up tons….but none ever survived..

  • Frank Schilling June 1, 2016, 5:33 pm

    Uniregistry can run a theoretical maximum of 66 transactions second across our 15 connections. We’re only getting 20 because many names are opting whois privacy (that’s internal) once the names are onboard though, we are the best spot by far to manage large volumes like this because I presently manage 600,000 names across 3 accounts.. Then just sort by traffic.. use the market and away you go : ) Never has more fun been had for less money with more opportunity.

    This is uncharted territory.

  • Joseph Peterson June 1, 2016, 7:09 pm

    @Frank Schilling,

    I understand the customer-acquisition angle here. You want people to try out Uniregistry. Fine.

    But this business of boosting .XYZ registration numbers to mask the drop-off in their earlier sub-$1 registrations … that’s a bit unsavory.

    How about your own Uniregistry (the registry) TLDs? Have you stopped promoting those? Why not offer those for a penny? In that case, I’d certainly buy. Because I actually like some of your abandoned children.

  • Snoopy June 2, 2016, 1:24 am

    “Then just sort by traffic”

    That won’t need any sorting.

  • Frank Schilling June 2, 2016, 7:02 am

    Some of Uniregistry’s generics are $0.85 right now.. It’s a part of the summer sale. Great chance to work the lists and dictionaries .. They renew as low as $3.88 wholesale so definitely some value in .link and .click Joe.

    Can’t speak to the XYZ model but we are concerned that if we put names at a penny too many people would hold too many of them. I’d prefer registrants spread out over a larger spectrum.

  • Joseph Peterson June 2, 2016, 2:48 pm

    @Frank Schilling,

    Teasing mostly. Penny giveaways aren’t the way to position a quality brand, much as I like not paying for things as a domainer.

    Still, as someone who does own a few thousand domains with Uniregistry suffixes like .LINK and .PROPERTY, I wish you were marketing those TLDs with as much energy as you’re putting into your adopted child, .XYZ. They seem comparatively neglected.


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