If you happen to be in Austin for SXSW then there’s a good chance you’ve bumped-into these guys:
They’re called the XYZ Squad and they are getting a lot of attention at SXSW this year. To shake things up .XYZ is giving away prizes to people who posted a photo of the XYZ Squad on Twitter on Instagram. This caused a flurry of “.XYZ Squad” spottings across Austin.
It’s a pretty cool idea IMO and a great way to get buzz going for a new TLD that is a startup itself. If any of my readers are in Austin and happened to snap a photo of the .XYZ Squad feel free to send it my way and I’ll add it to this post!