You Described Domaining in One Sentence – Now Cast Your Vote!

Earlier this week I wrote a post asking all of my readers how they would describe Domaining in one sentence. Well the readers have spoken as that post spurred a total of 29 comments and some great definitions. Now I can’t list all the definitions and I would like to point-out what I think are the top three. You can vote on your favorite of the three and that’s what I’ll use in the show.

To make it fun I thought I’d also give-out a few awards as well for descriptions that really stood-out.

Most Humorous: @Attila

Domaining is “an industry that gets you addicted like crack cocaine, where you will be up until 3am in your undies, bidding on ~ buying domains” Back to my cave…

Most Confusing: @Lance

Domaining is “Process or act of acquiring Domain name(s) of an intangable online realestate or property, and as such, a Domain Investor is simply by definition the same as Realestate Investor simply replacing “realestate” for “domain”, therefore, process of acquiring typically more than once is known as domaining, whether monetizing, holding,trading, or selling.

Most Concise: @Nic

Domaining is Using Internet adresses as commercial land to own, rent, sell or develop”

Most Overly Concise: @Rich

Domaining is “buy/sell web addresses”

Most-likely Written by a Star Trek Fan: @Gene

Domaining is “The stewardship and redistribution of website addresses for future generations.”

Okay – these awards were just for fun, thanks to everyone who submitted! Now for the main event – my three favorite descriptions. Remember, since the focus here is end-users who many have never heard of a domain name before so it has to be simple. In no particular order the three finalists are:

“Buying, Selling and Developing Internet Addresses For Profit.”

”Domaining is a Business of buying and selling virtual property”

“The process of making money online by purchasing website addresses, to develop in to a business and/or offer to others for sale”

So let me know which one of these three you think would make the most sense to your grandma, remember we want end-users to understand what we do and tons of end-users have no idea what a domain name is! Thanks in advance for your help, the description picked will be use to represent our industry in front of tens of thousands of people. This is why it’s so important to vote and share your opinion – we’re going to be reaching the masses soon enough and you can help!

{ 23 comments… add one }

  • TeenDomainer February 17, 2011, 7:32 pm

    “The process of making money online by purchasing website addresses, to develop in to a business and/or offer to others for sale”

    Its so hard to explain the more details the better, this describes both developing and selling which I like because domaining is both

  • Rich February 17, 2011, 8:14 pm

    Morgan ,
    The first two crack me up.
    @David- it’s so untrue,makeing a profit its relevant to domaining.Rick Schwartz lost money on .What is that mean, he is not domaining?

    @Peter-“selling virtual property”means domains,websites,allready businesses,hell…virtual property could mean stock,bonds,services,communications,etc

    @Lewis- “to develop in to a business “Those of us, who are parking,we are not domaining?you dont have to develop to be in the domaining game.

    I dont want to sound negative here but your future should not rely on my grandma,that generation its gone,even my mother doesn’t understand the virtual world.Here’s something for my gradma:”the name you write in the long upper box”

  • David J Castello February 17, 2011, 8:33 pm

    Making a profit is not relevant to domaining? Seriously? Rick Schwartz would be the first to tell you he bought for only one reason – to make a profit.

  • Leonard Britt February 17, 2011, 9:07 pm

    My vote goes to this one…

    Domaining is a Business of buying and selling virtual property

    Retailers can buy and sell clothing, electronics, music, sporting goods, etc. Domaning involves buying and selling domains even though the turnover is typically much lower than for other retailers and scrap rates much higher. The offset is that the margin on a typical sale is much higher. As well, a domainer can contract to have a portion of their inventory developed.

  • cctlds February 17, 2011, 9:50 pm

    granma would be hard to get in a line or a book, but this is the one i think best for general population

    “Buying, Selling and Developing Internet Addresses For Profit.”

  • Rich February 17, 2011, 9:54 pm

    @David Castello
    come on …you know what i want to say,you could be domaining regardless, makeing money or not.Not every body who is domaining makes a profit.My first year in domaining i lost 7,000$,but i was still domaining!!!!

  • David J Castello February 17, 2011, 10:42 pm

    Yes, but your goal the first year was to make a profit.
    EVERY domainer’s goal is to make a profit 🙂

  • Poor Uncle February 18, 2011, 12:22 am

    Can you teach me how to make a profit? I registered a few airport domains (,, and put up a directory site a couple months ago. Now, how do I make money from them?

  • Joe February 18, 2011, 1:10 am

    If you want a shorter description, I’d vote for David’s. For a more explicative one, I’d choose Lewis’. The important thing is that you refer to domains as ‘Internet website addresses’.

  • Jeff Schneider February 18, 2011, 4:50 am

    Hello Morgan,

    Domaining is the first step in the creative process of building out the world wide web.

    This is our definition like it or not!

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)

  • Shane February 18, 2011, 6:11 am

    All very good but my vote is for Lewis.

    On a side note, I keep seeing this heavy metal group mentioned in a lot of comments. Is Metal Tiger anything like Steel Panther?

  • Joey Starkey February 18, 2011, 6:56 am

    And the winner is: @Peer
    ”Domaining is a Business of buying and selling virtual property”

    I use this as my tagline on my business cards.
    Memphis Domain Broker
    Buyer and Seller of Virtural Real Estate

  • Mike Law February 18, 2011, 7:37 am

    My vote is for David’s – It’s concise and mentions development as an aspect of domaining.

  • Francois February 18, 2011, 8:22 am

    What is missing in the 3 finalists slogans is that domaining is also:
    – Make money parking domains.
    – Make money leasing domains.
    So I persist with “monetizing domains” that include all the forms to generate income.
    I will say that make money developing domains is more webmastering than domaining and as the proof the number of domains really developped by domainers is insignificant.

  • David J Castello February 18, 2011, 10:39 am

    Parking or leasing, especially today, is something people do while waiting to sell or develop a name. I know not one person parking a name, and this includes Frank and Kevin, who would not sell a name they are presently parking for the right price. In addition, the two names we are currently leasing have an exclusive option-to-buy – other word our goal there too is to sell.
    I agree with you that “monetizing” is a very important catch-all phrase, but if Morgan is truly trying to reach the masses (and he should) most have no idea what monetization is. Also, most have absolutely no idea what a “virtual property” is. Believe me, I know. I’ve been dealing directly with the non-domaining general publci since 1997 and the only phrase they all seem to get off the bat is Internet Addresses. I made my phrase short because the first thing I learned is that Less Is More is the Golden Rule when it comes to educating the public. Too much and their eyes start to glaze over.

  • Laurie February 19, 2011, 6:01 am

    Wording containing “intent”, i.e. “for profit” not relevant for a proper description.

    A Real Estate Agent doesn’t claim to sell real estate “for profit”, they “sell, buy, rent, and lease” real estate. Domainers do the like. Domaining is a verb.

    Domaining is the exchange of Internet Real Estate. Pure & Simple.

  • Laurie February 19, 2011, 8:24 am

    An Internet Real Estate Broker

  • David J Castello February 19, 2011, 9:35 am

    If Morgan is trying to get the masses excited about Domaining you surely want a tag line that is more exciting than Domaining Is The Exchange Of Internet Real Estate.

    The reason I’ve been commenting so much here is because this topic has recent importance to me. Last week, I was interveiwed by Good Morning America, Fox, CBS, ABC, KTLA, TMZ, Inside Edition and NBC about the recent outbreak of sickness at the Playboy Mansion. I became very friendly with the producers and camera crews and between breaks I discussed the Domaining industry with them. Major media is still fairly clueless about us and I saw this as a chance to break the ice. My conversation was sprinkled with much factual hyperbole. I told them how much revenue/profit our industry was generating and said what I could to get them and excited about Domaining. It worked and we are now emailing back and forth with questions about our industry.

    I see Morgan in pretty much the same scenario here. His #1 task is to get the public excited about our industry and one of the most important factors about Domaining is its ability to generate great profits, even in this economy, in a very short time. Aftre the dust settles you will find this is the main reason the public will find an immediate interest in us. Every other reason is secondary.

  • Joe February 19, 2011, 10:02 am

    I agree with David. The industry needs to be “marketed” and advertised in way that’s highly appealing to the next door men and women, only then they’ll be interested in learning further about it.

  • Laurie February 19, 2011, 10:24 am

    I agree with all statements. All are relative, yes. My understanding was that the question asked for a “definition”. A tag-line and/or marketing strategy undoubtedly will follow.

    For the record… I cast my vote with Francois and am for Domaining.coms tag….”The business of monetizing and selling domains”

    @David…. Boy, Would I love to have heard your conversation with the producers you met. Must have been very interesting to say the least. Any word on when your interview airs? Best of Luck 🙂

  • David J Castello February 19, 2011, 11:12 am

    My interviews are up. Here’s the one with Good Morning America. Please note that it was the first time I was out of bed in a week and, besides the fact I look like death warmed over, I could barely walk:

  • Laurie February 19, 2011, 3:15 pm

    You look great (all things considered) Geez… sorry to hear about your illness. Glad to hear youre up & about. 🙂

    Keep us posted regarding whether they find the source of the infection.

  • David J Castello February 19, 2011, 10:32 pm

    Thank you, Laurie 🙂


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