Yowza – bidding for AutoInsurance.us is over $1,000 with 16 hours to go


Last week I wrote an article about potential renewed interest in .US domains after Zoom’s meteoric success while branding on one. I’m not personally putting an investment focus on the space, for me I see .COM as my primary focus for many years to come…but that doesn’t mean I haven’t been taking a look to see what’s going on over in .US land.

So I was pretty surprised to see when I was poking around Go Daddy Auctions tonight that AutoInsurance.us is at $1,324 with 16 hours to go. Given that there are 13 bidders in this auction it wouldn’t be too surprising to see this name sell for over $2,000.

I’m not sure how many end-users are shopping for expired .US names on Go Daddy auctions so I’m assuming this is a domain investor, but maybe I’m totally wrong there, you tell me. If this is an investor, then they likely think they can get quite a bit for this domain.

While we all know that the insurance space is a big money maker for lead generation companies online this does seem like a lot to pay for a .US domain. Of course, like I said, I’m a .COM guy so I don’t know much about the .US market, maybe you know something I don’t.

What do you think? Is this just a normal auction price and wholesale on this name is in the $2,000 range or is an end-user in the auction driving the price up?

{ 5 comments… add one }

  • Bossy May 28, 2020, 3:22 am

    1 of the bidders is willing to go at least 5k. The end result (sale price) will be dependent on when the other bidders stop bidding.

  • Bossy May 28, 2020, 6:07 am

    Just checked it’s over 5k now.

  • Logan May 28, 2020, 10:46 am

    NameBio.com shows many .us names have sold for thousands of dollars over many years including my own sale nearly a decade ago:

    balancetransfers.us 2,500 USD 2011-10-28 Sedo

  • Jeff Schneider May 28, 2020, 6:22 pm

    Hello Morgan,
    You may enjoy,(0r not enjoy) , our coming release ā€ Googles Ugly History of Destroying Capital Formation For the US Equity Markets ā€ COMING release on our linkedin account. Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) Former ( Rockefeller I.B.E.C. Marketing Analyst/Strategist) (Licensed C.B.O.E. Commodity Hedge Strategist) (UseBiz.com)

  • Bossy May 28, 2020, 6:27 pm

    What did the auction close at?


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