I’ve always said that the best way to learn is from your own mistakes, or others mistakes if they are willing to share them with you. Last year I made some nice end-user sales, and also lost some great potential sales due to mistakes I could have avoided. Still, I’m glad I made those mistakes as I have learned from every single one of them.
Of course as you all know I hate keeping my mistakes to myself, then only I get to benefit from them. So I wanted to share three big mistakes I made last year with all of you, enjoy!
- Send a really long sales letter. What do you do when some random person you’ve never met sends you a really long email? I delete it and I don’t think I’m alone. I tried a lot of different sales letters last year and the long ones definitely underperformed, keeping it short and to the point was critical.
- Reaching-out Through Email Only. Don’t be afraid to pick-up the phone, I found that when I got someone on the phone I actually had the time to explain the opportunity. I think many Domainers are afraid to pick-up the phone because they think people will hang-up on them or yell at them…people might do this but I found it’s only a minority of the time. If you’re too afraid to pick-up the phone, you might miss-out on a potential buyer.
- Referencing Big Domain Sales. I thought that sharing some of the top sales made in the last month would show people the value of domains. More often than not this scared them away, it’s okay to reference past sales, but be careful what you reference. Showing a small business a bunch of mid six-figure sales might not inspire them. If you’re going to share past sales, make sure it’s in the range you’re expecting to get for your domain.