BarkBox Raises $5M, Buys Bark.co For $19,532

BarkBox is a cool new startup that offers a subscription service for dog owners. They recently announced a $5M raise and with it change the name to Bark & Co and ponied up $19,532 for the domain name Bark.co. With the new raise and new home on the web they also announced a new service called Bark Care offering customized veterinary services.

Bark & Co

Bark.com seems to be run by another startup still in it’s early phases but it doesn’t look like they are doing anything remotely similar. I think this was a good branding move made by Bark, .CO has become increasingly popular with startups and this is easy to remember, easy to spell, and directly matches their brand which is Bark & Co.

Congrats to the whole team on the $5M raise, and as a cat-owner I’m still waiting for my MeowBox, I see Meow.co is listed at BuyDomains for $9,600 which would be a $10,000 savings for whoever wants to start Meow & Co 🙂

Hat tip to HybridDomainer who reported the Bark.co sale

{ 4 comments… add one }

  • 494994994949444 April 12, 2013, 7:31 am

    I have to totally disagree with you Morgan. A good branding decision? I really think that was a Bad mistake.

    I’m sure Barko.com and Barco.com and Bark.com will enjoy the traffic leakage to their sites. That is traffic that might have purchased their product….all gone to other domains.

    IMO, this is another company probably full of young too-cool-for-school hotshots that did not think their domain purchase through, or think they already know everything.

    Reply
    • Morgan April 12, 2013, 8:49 am

      Thanks for sharing @Kelly – always appreciate other opinions here! From my understanding the traffic leakage is around 3%-4%, have you heard otherwise? I know a number of startups who are doing amazing on .CO and haven’t heard any complaints of leakage yet. If Bark.com was also doing a subscription service for dogs then I think it could get confusing but since it’s something completely different if someone accidentally goes to Bark.com they’ll know immediately they are on the wrong site.

      Reply
  • Rich April 12, 2013, 9:29 am

    As .co gets recognized more and more in this world,people will type .co as an extension.

    I don’t think “bark” which it’s a very simple spell generic word could be confused with “barco”.Get real, unless this folks are selling drinks,which they are not.

    “this is another company probably full of young too-cool-for-school hotshots that did not think their domain purchase through, or think they already know everything.”

    This people raised $5,000.000,in my book they know everything.

    Morgan, i also think that bark.co was a great acquisition.

    Reply
  • Joao April 13, 2013, 6:29 am

    Barco means “boat” in portuguese. I don’t think that would be cheap to obtain, but who knows.

    Anyway, i would prefer bark.com, although i am a cctld lover. I guess only time will tell if this was a good decision or not, to go for Colombia extension, for this particular case.

    I wish them the best.

    Reply

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