Brand Development: Help Me Pick Logos For Two New Brands

This year Linton Investments is building 3-5 brands each month. Many of these start-out as basic mini-sites while we are building-up content, creating social media profiles, and building-out the back-end. While I am no longer involved in the development of the sites themselves, I have always enjoyed picking the logos.

Building a brand isn’t a one, two or three month process, you really have to be in it for the long haul. In many cases we spent months working to build our rank in Google before even delving-into Social Media or building the full-scale site. This is true in the case of our Pet Coupon site that we’re building on the exact-match domain Yes, this isn’t a .COM but that doesn’t mean we can’t build a brand on it and rank well for our targeted terms.

With we continued to add articles to it until we got onto the first page of Google for “Pet Coupons”. The next step is converting the site from a basic mini-site to a real brand offering Pet Coupons. With Affiliate Summit in January I decided to wait until I could meet with companies in the space and learn my options. Now that the conference is over we’re ready to rock and by the end of this month my team will have transformed the mini-site into a real brand providing the latest pet coupons.

Another brand that we are just breaking-ground on this month is, one of our first Payday Loan brands. When I attended Affiliate Summit 2011 last year I found a lot of buzz around how much money was being made in this space. It was a very hot affiliate niche and I pledged to become a part of it…I just had to find the right domain. Now armed with the right name we’re getting ready to make a splash in this space.

Now that you know the back-story behind each of these brands, let’s pick a logo! I use LogoNerds typically for our initial logos as I can get something that is fine out of the gate for under $30. So let me know what you think and I’ll update you as these are finalized and added to the sites, Twitter, and Facebook accounts.

Pet Coupons

I can’t wait to hear your feedback! Comment and help impact two exciting brands in 2012!

{ 34 comments… add one }

  • Domainsville January 14, 2012, 1:32 pm

    For PetCoupons, I would go with concept 3.  For PaydayUS, I would go with concept 1.

    • Morgan Linton January 14, 2012, 1:41 pm

      Thanks – really appreciate the feedback Abdu!

  • Acroplex LLC January 14, 2012, 1:35 pm

    hey Morgan – my position with regards to brand development is that you should avoid overloading a logo’s elements with descriptive literals.

    While the concepts for Payday are good – and my favorite is #3 – the stylization reminds that of PayPal. With regards to PetCoupons, lower casing makes things friendly looking but #1 uses very thin fonts. #3 looks like the dog is holding a sausage in its teeth. I’d send these back to the designer for new versions.

    • Morgan Linton January 14, 2012, 1:43 pm

      Really solid feedback and excellent points! I also gravitated towards #3 for PaydayUS, hope it’s not too close to Pay Pal!

      With I think you hit the nail on the head, it really doesn’t look enough like a coupon and could be confused with a sausage or dog toy.

  • Nadia January 14, 2012, 1:38 pm

    For PetCoupons, I like the typography of #1 and #2 the best. #1 looks like Harabara and #2 looks like it might be Bebas. #1 would be my choice overall, because of the readability – all caps is sometimes harder to perceive in a split second. I actually love #1.

    I like #2 the best for Payday, but I’m not a fan of italicized logos. It’s just a personal thing – something about italics makes me think “less established” and a cheap knock-off. However, I like the treatment of the “US” in #2 and #3. #1 also has potential, maybe with a brighter and more saturated green/orange.

    • Morgan Linton January 14, 2012, 1:44 pm

      Thanks Nadia – great feedback! Interesting thinking on italicized and I agree, also can’t think of many companies that have italicized logos so that may be part of the issue as well.

      Thanks again for the feedback and as always, stay-tuned!

  • Leonard Britt January 14, 2012, 2:49 pm

    I like the paw image but am not so sure about the different colors for the domain.  In either case, the .CO (not .COM) needs to be clear to avoid slippage.  I believe slippage is overstated by the .COMers but is more likely to be an issue with a .CO domain than a .Net, .Org or .TV.  If people find your site via search or social media and like the content and then later land at a site full of ads, they will generally search Google or whatever means they used to arrive at your site again.  For payday I like concept #2 best.  IMO a descriptive keyword-rich domain can help with the branding of a site and doesn’t necessarily need to be a .COM but I am not a believer of the .CO hype.  If you rank #1 for your target keywords it won’t matter but I believe .CO could hurt your branding efforts. 

    • Morgan Linton January 14, 2012, 3:44 pm

      Great feedback Leonard! I’m all about securing the top spot in Google, IMO he who owns the above-the-fold spot, owns the brand. An exact-match domain definitely helps and yes, .COM is still king.

      Of course remember I’m only talking about development here. I learned last year that if you want to buy and sell domains is go .COM or go home 🙂

  • Lorenzo Rabattoni January 14, 2012, 2:56 pm

    For petcoupons i like the #1, i think it’s the better one.
    For Paydayus the #1 and #3, maybe #1 it’s better because even for me the #3 it’s to similar to paypal logo even it’s not the same font. The #2 it’s not bad,but the “US” remind me the old pepsi logo, i don’t know.

    • Morgan Linton January 14, 2012, 3:44 pm

      Thanks Lorenzo – great feedback! I agree, #2 really did look a bit too much like Pepsi to me…

  • Offers considered January 14, 2012, 2:57 pm

    The second logos of both look best however:

    Coupons makes me think ladies and ladies make me think cats.

    Payday loans is a true scum bag industry, make sure you help loads of old ladies across the road for the sake of your karma.

    • Morgan Linton January 14, 2012, 3:46 pm

      Good feedback!

      Wait until you see what we have in-store for Remember, I’m all about building real brands not just making a quick buck. We’ll be creating a review site for Payday Loan companies and a centralized resource for people to report scams.

  • Offers considered January 14, 2012, 3:00 pm

    Man, just looked at it again, that third dog looks like he the owner of the dog pound where he lives has told him that he is going to a loving home and as he looks up to see who his new family is going to be Michael Vick has walked through the door.

  • Raymond Chai January 14, 2012, 3:34 pm

    I pick concept 1 for PetCoupons. Like the font style which is more round and contemporary. Like logo of pets fotprint.

    I  like concept 3 for PaydayUs. The composition sit comfortably and pleasing to the eyes. I Like the logo of US with dollar sign.

    • Morgan Linton January 14, 2012, 3:47 pm

      Thanks for your feedback Raymond – looks like the Pet Footprint really resonated with a lot of people!

  • opiapr January 14, 2012, 5:43 pm

    I personally like concept 1 for petcoupons and concept 2 for payday.

    • Morgan Linton January 14, 2012, 6:55 pm

      Thanks Opiapr – another vote for #1 for PetCoupons – I liked #3 the most but it looks like most people gravitate towards #1. Thanks for helping me make this decision!

  • BrazilBrazilBrazil January 14, 2012, 6:51 pm

    I pick concept 1 and Concept 1.
     concept 2 of payday looks like imitation pepsico logo

    • Morgan Linton January 14, 2012, 6:55 pm

      Thanks for sharing, and agree – #2 does look like the Pepsi Logo!

  • John Kenney January 14, 2012, 6:54 pm

    for pets, #1, but i’d drop the ‘coupon’ element in the mark. just use the paw print and make it square on. there’s too much going on and i didn’t even realize those shapes were supposed to be coupons til i read others’ comments.

    for payday, i’d try to merge #1 and #2. the heavier, darker font in #2 is stronger than #1, but the green and the $ sign work nicely. having it read as ‘us’ (as in the pronoun) as it does in #2 is less desirable.

    my two cents.

  • Anonymous January 14, 2012, 7:29 pm

    Hi Morgan: Congratulations on the new venture(s).  I like #1 for PetCoupons.CO, but the “CO” needs to stand out and make sure it is memorable and people know in the future if they come back it is a .co and not a .com.  PS. Happy New Year!!

  • Smart Louise January 14, 2012, 7:35 pm

    The first one with the paw print. The 2nd one, back to the drawing board!

    • Morgan Linton January 14, 2012, 8:09 pm

      Thanks Louise – looks like the first one is a clear winner here for!

  • Raymond Chai January 14, 2012, 8:13 pm


    One small comment on concept 1 PetCoupons.

    About the spacing…. The words ” Your Source For Pet Coupons Online” will look neater if you can put directly under/ or restricting the spacing within  the words “Pet Coupons” ie  placing  the words at the beginning of letter “P….”  and finish/inline at the end of letter ” ….s” 

    This way, the words “Yours….”  is moved away from the  logo, and to make the logo more stand out. 

    Lastly, the .co 
    The dot need to be spaced out from co. Currently, it looks like the dot is “touching” the co

    It’s my opinion….

  • Anonymous January 15, 2012, 7:33 am

    I think the pet ones look more like tickets than coupons Morgan.  I like concept #2 for the payday one

  • Anonymous January 15, 2012, 7:42 am

    Pet #1 and Coupon #2

  • Anonymous January 15, 2012, 1:28 pm

    Hi Morgan,
    Here are my thoughts…
    PetCoupons – concept 1
    imo there is no need for the coupon part on the image the paw works on its own
    PaydayUS – concept 2
    yes a little like pepsico however also very ying yang like so all good

    speak soon

  • Mouth Honey January 15, 2012, 3:45 pm

    Pet #1 Pay #2

  • James February 14, 2012, 8:51 am

    Pet #1 and Payday #2.

    • James February 14, 2012, 8:58 am

      Tricked by the auto-tweet old post plugin!

      • Morgan Linton February 14, 2012, 7:34 pm

        Doh – I need to still fix this a bit, it seems to be uncanny at picking old posts that aren’t relevant!


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