It’s official, blockchain identity startup Civic has acquired Identity.com, and like many startups trying to land their top choice domain, they never thought they’d get it. In fact, that’s a direct quote from the co-founder and CEO of Civic:
“I never thought we’d get it.”
That’s Vinny Lingham, co-founder and CEO of the blockchain identity startup Civic, talking about the company’s acquisition of “Identity.com” – a fitting web domain for a company built around the idea of putting personally identifiable data in the control of its owners.
To that point, Lingham said he had always thought Identity.com would be an ideal address from which to promote the platform he is building. (Source – Coindesk)
While the final sale price of Identity.com hasn’t been revealed they did note that it wasn’t pocket change, and given that they raised $33M in a token sale last year I’m guessing that means this was a seven figure sale.
Identity.com is already pointing to Civic’s main site, more specifically, an article about the acquisition of the domain and their plans on how they’re going to be using it.
Today, we are very happy to announce a new name for the decentralized identity ecosystem – Identity.com.
Identity.com will be a first-of-its-kind decentralized platform that will open up access to on-demand, secure identity verification. Identity.com is designed to connect users, requesters, and validators around the world to enable reusable identity verification, powered by Civic tokens (CVCs). This ecosystem allows individuals, companies, and other entities to interact easily and safely in the digital world. (Source – Civic.com)
Huge congrats to Civic, Identity.com is an amazing domain and it will likely make a huge impact on their business which is why they were willing to shell out a lot more than pocket change to lock it down. I’m looking forward to seeing how this develops, and it’s pretty easy to remember where to go to look for updates!