.CO Domains I Bought Today

.CO general availability began today and within 30 minutes already 100,000 domains had been registered. Over 195,000 names have been registered as of the writing of this post! Both the Domaining Blogosphere and Twitterverse are buzzing with all things .co – here are a few highlights from today:

DNJournal.CO Gets Off to a Fast Start – O.CO Sells for $350,000 and Total Registrations Pass the 100,000 Mark Within 30 Minutes of Launch

The Domains195,000 .Co Registrations

Domain ShaneI Think It’s Safe To Say the Start of the .Co Registry Has Been a Success. Did you Get Any Domains?

So of course I thought I’d share in the excitement by letting all of you know what I bought today. As you know I’m a pretty methodical domain buyer and oftentimes I take a great deal of time before pulling the trigger on a name. However, if the data is there I can’t help myself and I think I was able to pick-up a few gems today:

I’ve been a BMW fan since before I could drive and love my current car. I’ve always wanted to make a community site for BMW users and this would be the perfect domain to do it on. I don’t think BMW has any trademarks on the term “Bimmer” since it is more of an accepted slang term for the brand.

CreditCardConsolidation.co, CreditCardDebtConsolidation.co, ConsolidateDebts.co
You know I LOVE credit/debt names – they are great for lead gen and hot year-round.CreditCardConsolidation.co is really a dream domain of mine – 22,000 global monthly searches, 18,100 local (exact-match) and a CPC of  $21.44, I’m drooling as I’m writing this 🙂

I’m a big HD Video nut as you all know so owning this category-defining domain was something I thought would be out of reach…but it looks like I got it! 40,500 global monthly searches (exact-match) and a category I’m passionate about!

Tube sites are the next big thing in the adult world. While I don’t own any adult names myself I see a HUGE growing search trend in this area.

With all the buzz around ChatRoulette I had to check this one out and was surprised to find it available. Once again, I’m not big into the xxx domains but I thought this one could have some long-term value to it.

That’s it! Those are my buys for today and none of them are for sale. I’ll be developing each of these over the next few months and doing some initial testing and playing around with SEO, etc. It really is true that anything is possible in the .CO era – these are all domains I would LOVE to own in .com but can’t afford, now with .co I’m looking forward to turning each one of these domains into an active online brand.

Feel free to share your thoughts on the .CO launch. Did you buy any .CO domains today?

{ 20 comments… add one }

  • Leonard Britt July 20, 2010, 6:02 pm

    Skilled developers such as yourself can basically take almost any name and turn it into a nice site which generates traffic. While I have nothing against alt TLD domains I just wasn’t as excited about the .CO launch as perhaps others were. No doubt there were some registrations the first thirty minutes which should turn a decent ROI but my view is that most of today’s regs will get dropped within the next few years. It will take a long time in my view for the public to accept .CO as an alternative to .COM.

    Zero .CO buys today.

  • Joe July 20, 2010, 6:06 pm

    Hi Morgan,
    really nice names! My .co domains are ‘Acapulco’ and ‘Chicago Hotels’.

  • Will July 20, 2010, 6:31 pm

    I bought one (repaircredit.co) I think it’s a great name and it has high search volume (673,000 global searches), but I forgot to check its average CPC. It’s zero! Am I doomed?

  • PPC Ian July 20, 2010, 6:32 pm

    Sweet domains, Morgan, and a great post! I don’t own any co domains yet but hope to register a few tonight! Bimmer.co is cool. I’m a big fan of BMW too and have an 06 M3 vert.

  • George July 20, 2010, 7:03 pm

    After seeing all the previous landrushes over the years it is pretty hard to get excited about .co. It was promoted very well and obviously a successful launch. That said, once the excitement dies down I don’t think there will be much demand for .co domains. I mean, other than some typo value, what do these domains really bring to the table?

  • Henrique July 20, 2010, 7:16 pm

    Great post and very smart names! Bimmer.co A+. My .co is Gentil

    • Morgan July 20, 2010, 7:24 pm

      Thanks @Henrique – yes I really love that one! 🙂

  • nr July 20, 2010, 8:02 pm

    none of them are for sale? so if someone offered you $40k for TubeSites.co or any of the other ones you wouldn’t sell it lol?

  • Paul Young July 20, 2010, 8:08 pm

    I wanted to learn a little more about domain name trading so I thought I’d grab a few before all the good ones were gone. Appreciate any feedback 🙂


  • MM July 20, 2010, 8:11 pm

    sorry to break the news to you … but other than those “trump university” videos you pump on your site you won’t get anywhere with those credit card .co domains unless it is on google.co . You are going to be competing with million dollar companies that constantly update their sites.

    • Morgan July 21, 2010, 9:12 am

      @MM – I appreciate your feedback, that being said I have .us and .me names that do very well for me in the credit/debt space so I’m fine with my .co’s. Remember, I have no plans to park, or sell these names. I buy domains to develop and monetize, think big picture 🙂 I’ve outranked well-established .gov and .com sites with .us domains before so I’m not afraid to jump-into the market with .co 🙂

  • TV July 20, 2010, 8:52 pm

    Do you anticipate organic search engine rankings for .co names?

  • Arseny July 20, 2010, 11:28 pm

    Great names! Morgan, which registrar do you use to purchase .CO domains?

  • Kedaar July 21, 2010, 12:00 am

    Those are good minisite candidates but nice ones.
    Mine are cricketing & makeoffer .co

  • grottolee July 21, 2010, 12:12 am

    I bought 2 .co domains today. The first was for my company (Pompeii Group LLC ) pompeii.co and the 2nd was frenchquarter.co because I live in New Orleans. Almost every geo domain I tried was already taken.

  • Attila July 21, 2010, 5:35 am

    Nice names Morgan. I am waiting for the Domainer.CO auction on Namejet.

  • Ed Keay-Smith July 22, 2010, 2:42 am

    Hey Morgan,

    Time will tell whether the .CO domain has any legs or not.

    Here are a few names that I have picked up today.


    Let the games begin!! 🙂


    Ed Keay-Smith

  • ishnall July 23, 2010, 1:26 pm

    Wow…thanks for the heads up. This is so great…now I can own some premium domain names…I just bought an amazing premium domain home-for-sale.co Hope this is a good investment.

    • Morgan July 23, 2010, 1:30 pm

      @Ishnall – you’re funny 🙂

      It’s all about building a brand, I think you could form a brand on Sales.co or House.co pretty easily and it would be something your customers could remember!

      Remember, this isn’t about buying and selling domains, it’s about starting businesses. As I’ve said before I don’t think .CO is a great extension for domain investors!

  • Joe July 23, 2010, 3:41 pm

    Hi Morgan,

    what are you referring to in particular when talking about .co domains being not so good for buying and selling? Don’t you think .co will gain value in some years? I’m personally seeing this glass half full 🙂


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