I am very excited to share another great interview from TRAFFIC – this time with Mr. TRAFFIC himself – Rick Latona! Rick did an amazing job with TRAFFIC Las Vegas and I was able to catch-up with him just minutes after the show ended. His story is very inspirational and after just spending a few minutes talking with him it is clear why he has achieved such incredible success in the industry!
Enjoy the interview and stay-tuned for many more to come!

Great interview Morgan! It’s nice to know the thoughts of the shakers and movers of the domain industry like Rick. I like his insight about going global to go local and reminds me about Steve Job’s strategy that propelled where Apple is today (this strategy is borrowed from Hockey’s Hall of Fame,Wayne Gretzky). And that is he doesn’t skate to where the puck is, but he skates to where the puck is going to be.