Equal Ventures just raised a $56M fund, and of course they’re branding on a .VC domain

Equal Ventures

Last week I wrote an article about the growing popularity of the .VC domain extension. Honestly, I’m seeing .VC everywhere now and it’s getting hard to ignore how quickly this domain extension has become a go-to in the Venture Capital world.

Yesterday TechCrunch broke the news about Equal Ventures, a new VC firm that just closed a $56M fund. No surprises, they are branding on Equal.vc. Here’s a bit more about the fund:

The two believe that a concentrated and thesis-driven investment model for seed will win out against casual, spray-and-pray investors, as well as larger firms that dabble in seed as a way to build up their cap table positions for later-stage rounds.

While the fund is officially closing this week, the firm has already been busy, locking in more than half a dozen startup investments in areas like retail, logistics and talent. The firm targets a median check size of roughly $1.5 million, and will presumably reserve a hefty chunk of its fund for follow-on investments.

One element that Kerby explained to me that differentiates Equal from other firms is the firm’s lack of focus on the technical background of its founders. He and Zullo believe that modern SaaS tools and more democratized business platforms make it easier than ever to start digital businesses, even without a background in computer science or that fancy alphabet soup of AI/ML.

(Source – TechCrunch)

What I really like about Equal Ventures is their approach. They’re taking a different path and focusing on great founders and an approach that goes deeper than just a check. Equal Ventures likes to work directly with their founders to help them succeed:

We believe conviction favors concentration over diversification. We treat every startup like a member of our family, not just a logo. We invest in a concentrated number of companies to allow us to spend more time with our portfolio and bring the resources of the firm (not just a single partner of a platform) to our founders.

(Source – Equal.vc)

I am really looking forward to seeing what companies Equal Ventures invests in, they’re taking a unique approach and have a strong thesis that I think is going to make them a very well known fund over time. Huge congrats to Richard and Rick, $56M is one heck of a nice way to kick off a new fund! 🚀

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Morgan Linton was born in Berkeley, California but spent nine years traveling the world as an early employee for digital music startup Sonos. In 2007 Morgan founded Linton Investments, a domain name and branding company that has helped some of the most recognized startups in the world acquire their top choice domain name. In 2012 Morgan left his full-time job to co-found Bold Metrics, a startup building technologies that make it easy for online shoppers to buy clothes that fit and arming retailers with more data than ever before.

{ 7 comments… add one }

  • Don February 12, 2020, 10:39 am

    Interesting extension. I would have to assume they have no plans to change names in the future to a .com as equal.com will never be sold as it is a product already. BTW- They could of went with equalvc.com which is available to hand register. I don’t see people paying a tremendous amount for these names in the future as they buy them because they don’t want to spend the capital to buy a .com

  • Yakov February 12, 2020, 10:51 am

    They are choosing .vc because either they don’t want to invest in their brand or they lack understanding.

    • Gene February 12, 2020, 3:07 pm

      By jumping to such a conclusion, you are showing your lack of understanding about branding and how professionals in a particular space value branding.

      This isn’t a group of guys who will spend the next decade having emergency board meetings to discuss how foolish they were for missing the dot-com boat. They’re, instead, going to use their time to raise more capital, research and make tons of new investments, and probably make some amazing returns.

      You won’t need to cry for them – nor will they she’d a year because of their branding decision.

    • Morgan February 12, 2020, 3:52 pm

      @Yakov – I think you’re confused, they are investing in their brand, for Venture Capitalists .VC is a great choice. They understand that they could hand register vc.com or .vc and they picked the exact-match .VC name. Makes sense to me!

  • Yakov February 13, 2020, 3:03 am

    If it is so great, then why doesn’t Amazon move to amazon.shop? .com is the industry standard. Any deviation implies lack of budget and or lack of understanding. Morgan, why are you not using morganlinton.blog? Please…

  • Yakov February 13, 2020, 3:08 am

    There are many people, as Richard says, who are trying to be cute. Some file a udrp on queen.com, some invent plant based meat, and some position their brand on a .vc. Can you do It? Yes you Can! Will you be successful? Probably not.

  • Yakov February 13, 2020, 3:14 am

    Also, do you see Richard, or Frank or Scott or Nat invest in .vc? Who knows more about domains? Why? Morgan, seriously, you are missing the point. If you are not making money from this blog, my advice would be to cease blogging. Remember, business is about creating value. How many comments and thanks did you get on my suggested “List your domain for $1000 or less”? Many. Why are you not repeating It? No point saying .vc is here. Is it cool, probably, it is definitely short. But is it viable?


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