How much does it cost to be the default search engine on iOS?

Have you ever wondered how much it costs to be the default search engine on iOS? Well the answer is now public, and the number is one billion dollars. This information just came to light through information exposed via an ongoing legal battle between Google and Oracle.

Apple received $1 billion from its rival in 2014, according to a transcript of court proceedings from Oracle Corp.’s copyright lawsuit against Google. The search engine giant has an agreement with Apple that gives the iPhone maker a percentage of the revenue Google generates through the Apple device, an attorney for Oracle said at a Jan. 14 hearing in federal court. (Source – Bloomberg

Sure, you could say that Apple choose Google because they are the most popular search engine out there…but Siri has defaulted to Bing for some time so that’s not the case. What this does show you is all of the massive revenue streams Apple has, so many you can’t even keep track of them, and yes – just one of them can be a cool billion dollars.

{ 2 comments… add one }

  • Joseph Peterson January 22, 2016, 1:52 pm

    Whether the amount paid was exactly $1,000,000,000.00 or not, I do like the idea of asking for such a round figure as a fee. It’s so arbitrarily exact, underlining the fact that nobody involved in such a contract really knows what its value is.

    Reply
  • Patricia Kaehler January 27, 2016, 1:25 pm

    What’s the deal with Siri and Bing ??

    Your article immediately brought this picture to my mind (smile)
    https://www.pinterest.com/pin/132011832805799899/
    ~Patricia Kaehler — Ohio USA — DomainBELL
    .
    .
    .

    Reply

Leave a Comment