How Much “Link Love” Do You Have? Link-Building 101

First I’d like to thank all of my readers for the great comments that have been submitted lately. It is clear that I have some very bright and inspired readers and I want you to know how much your comments mean to me and how much they help other readers – so THANK YOU!

Now for the subject of this post – link love.

So there’s a good chance you’ve heard this term before, link love – it has to do with how many people are sending “do-follow” links to your site and thus helping your rating, and as the name implies – showing their love.

The core of Google’s ranking algorithm is links so if you don’t have any link love you might be missing-out on some great Google rankings. Yahoo seems to be less picky…but wouldn’t you rather focus your efforst on the #1 search engine online rather than the #3 (yes You Tube is actually #2!).

So I thought I’d put-together a series of posts this week about how to build links and improve your site ranking over time. I’m going to do a 101 and a 102 post (or at least that’s my plan now) so I thought for the first post I’d start with the basics.

As you’ve probably learned by now I like lists – so for Link Building 101 I’m excited to share three of my fundamental link-building strategies.

  1. Twitter – Twitter is a great way to build links to your site. Search on Twitter for the keywords you are targeting. Reach-out to 5-10 people a day and ask them to check-out your site and let them know if they link to you, you’ll link back. Twitter can help you grow links much faster than sending a million emails to bloggers and website owners in your niche.
  2. Article Services – You can create some nice link-love yourself by writing articles through services like and – just make sure to pick your anchor-text carefully so you end-up having links that match the exact keywords you are targeting.
  3. Friends – So many people miss this step! Reach-out to your friends that own websites and blogs and exchange links with them. I find that so many people reach-out to complete strangers before asking friends for a link. This is the low-hanging fruit and let’s face it, your friends will link to you!

This is far from an exhaustive list of link-building strategies, but it is the perfect top-three list for my link-building 101 post. Stay-tuned tomorrow for Link-Building 102 where I’ll go one step deeper and help you get the link love you deserve!

{ 12 comments… add one }

  • FloName July 14, 2010, 9:35 am

    Great post! Looking forward to Link Love 102!

    • Morgan July 14, 2010, 11:28 pm

      Thanks @FloName!

  • ZipQuote July 14, 2010, 9:53 am

    Love the Link Love!
    Very good 1-2-3 overview.
    Thanks Morgan!…We all can use more…looking forward to additional “love”

  • Christoph July 14, 2010, 10:17 am

    Hi Morgan, didn´t know the Twitter thing, thanks a lot for this tip 🙂 Looking forward to the Link Love 102 tomorrow!
    Regards, Christoph

    • Morgan July 14, 2010, 11:27 pm

      Thanks @Christoph – always happy to help!

  • Leonard Britt July 14, 2010, 1:48 pm

    Thanks for the Twitter tip – one I have not yet tried. However, it did occur to me recently when doing some end user marketing and having difficulty finding the appropriate contact that checking to see if the company has a Twitter account might be another way to make a contact. However, with Twitter I don’t believe you are supposed to contact them directly trying to sell a domain. But you could at least follow them and if they follow back, perhaps you could at a later date.

  • Wufuquan July 14, 2010, 2:59 pm

    I love Link Love. 🙂

  • Lesley July 14, 2010, 3:21 pm

    Have you had much success with the Twitter approach? Strikes me as a little spammy, and if I were on the receiving end of it, I know I personally would be turned off. Curious to hear how you do this without crossing that fine line.


    • Morgan July 14, 2010, 11:26 pm

      Thanks for the comment @Lesley – it’s important to do it in a non-spammy way. At the end of the day if you are both in the same niche sharing links will help you both. Not everyone will be interested but with Twitter you can really reach a large audience.

  • Barry April 19, 2013, 1:58 am

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    • Morgan April 19, 2013, 9:27 am

      Thanks @Barry – I will definitely look-into it!

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