How Do You Sell Your Domains?

I thought now would be a good time to reach-out to all of you, my readers, and ask you one of the most important questions you could ask a Domainer, “How do you sell your domains?”

I’m hoping to compile a good list and use this data to better-understand really where the liquidity is in the market for my average reader. As you all know I’m no domain sales expert so I’m sure I could learn a thing or two from each of you as well.

I guess it’s only fair if I go first so here we go, here is how I sell my domains:

I sell my domains directly to end-users oftentimes catalyzed by an initial email or telephone contact. I find 99% of my buyers with a simple Google search – I often email all the advertisers and businesses on the first page of search results. I send at least 25 emails per domain because I know that it’s all about power in numbers and a few emails or phone calls isn’t going to cut it. I send-out about 200 emails a week and it takes about 2-3 hours of my time. It’s not my focus, nor is it my main business, but it is how I sell my domains!

Now it’s your turn! How do you sell your domains? Share and let’s learn together!

{ 18 comments… add one }

  • Leonard Britt July 13, 2010, 10:13 am

    Unfortunately I have not yet found direct email marketing to be effective. It makes sense to contact companies directly but despite the fact I try to only use this method with higher-end domains and also attempt to identify or guess the email of executives within each company (based on the pattern of company emails one can find using Google i.e. John Smith might be JSmith@Company.com or JohnS@Company.com or John.Smith@Company.com or JTSmith@Company.com), I am yet to make a sale via email. Given the value of my time, I have to place a limit on how much time I invest in doing this – email marketing is tedious and without sales results not the way I care to spend any considerable portion of my day. And yet the domains I normally sell are not my best domains but rather medium-quality domains which I suppose are priced at a level which attracts buyers – typically .Net sales in the $199 to $299 range with .COM sales in the $599-$995 range. Jan & Feb were strong at Godaddy Premium Listings as I suppose at the start of the year many individuals want to acquire a name for a business or website. SEDO is a consistent sales source particularly for domains priced below $1000. I make about one or two sales a year via Afternic.

  • Pat July 13, 2010, 10:19 am

    You really find contacts for 200 emails for ~8 different names, and send them out in only 2-3 hours a week?

    That’s fast.

  • Nameclerk July 13, 2010, 10:57 am

    I begin by attempting to sell to end users using a similar process to the one you outlined above.

    I’ll submit the domains that don’t sell to end users to the various domain conference auctions.

    Domains that don’t sell at the conferences or are not accepted then get listed at Snapnames and promoted through my domain newsletter. More recently I’ve had pretty good luck at BargainDomains.com too.

    If a domain still hasn’t sold then it goes up for sale on the forums at a much lower price.

    If there are no bites on the forums than I accept that I’m the only person that sees the potential. I’ll review the name and if the metrics make sense, I’ll renew and develop. If I no longer feel strongly about it then I’ll either give it away to a client or just let it drop and move on.

  • Christoph July 13, 2010, 11:57 am

    I don´t have that much domains for sale because most of the registrations goes directly to the development department.
    The few ones I have sold were sold actively to companies by writing emails, doing phone calls, personal meeting with the company owner and sending mail letters.
    All the domains which didn´t sell to companies were sold through domain forums. All those which didn´t sell there were parked to Sedo and at the most cases as there weren´t any sale, they were pulled off, I mean, they had gone into expiring.

    Regards, Christoph

  • Stu Maloff July 13, 2010, 11:58 am

    Hi Morgan,

    The best luck I have selling domains is when an end user finds me. It is possible to email /call end users and help them see the light about how a great keyword domain will help their business, but more often than not I have gotten the most return when someone wants the name enough to find me.
    Having domains go to a site/page in which potential buyers can email you directly helps. It also does not hurt to have them listed on Sedo and Afternic/Buy Domains.

  • The Fromainer July 13, 2010, 12:07 pm

    Hey Morgan and readers,

    I made a post about this a couple of weeks ago. Please check it out here if you get a moment…

    http://thefromainer.com/keeping-the-faith-with-domain-sales

    I personally think there is more than a little futility in contacting parties who appear on the first page of the results. If they are indeed on the first page then by all accounts they are probably doing well on their own and will therefore have no desire or need to purchase an additional domain name, be it exact match or otherwise. If it ain’t broke don’t fix it, right? All businesses operate on this principle, it is the basis of the bottom line.

    The people you want to target are those who appear a bit further down the SERP list and who are shelling out for PPC campaigns. These are the people who would benefit from a better/exact match domain name.

    The hardest part is trying to convince people that you are not a con artist and are indeed providing them with the means to POTENTIALLY do better business on the internet.

    Just my 2 humble cents…

    • Morgan July 13, 2010, 11:11 pm

      Excellent points @TheFromainer – with the first-page Google results I like to look at advertisers and people below the fold. The top three listings in Google get 80% of the traffic so anyone not in the top three is missing-out!

  • Ben July 13, 2010, 5:45 pm

    We selling our domains via SnapNames, Afternic, BuyDomains, Sedo, Pool and BuyBestDomains

  • Ben July 13, 2010, 5:47 pm

    We selling our domains via SnapNames.com, Afternic.com, BuyDomains.com, Sedo.com, Pool .com and BuyBestDomains.com

  • George July 14, 2010, 9:37 am

    Morgan, do you have any particular email templates that you use for contacting end users you find on Google? Can you share some examples?

    • Morgan July 14, 2010, 11:27 pm

      Thanks for the comment @George – shoot me an email and I’ll send-over the sales letter that I use.

  • Nadia July 15, 2010, 3:37 pm

    It would be great if there were an efficient way to keep track of who you’ve contacted, and who replied. I’m not sure if Tout or any CRM programs out there have this capability, but it would be a great way to easily keep track of your stats.

    It would probably take too much time to make a note of much more than the company name, contact, and email address, but it could be advantageous to keep more detailed stats on the people who didn’t buy the name right away, but replied.

    My thinking is that if you don’t sell a domain right away and choose to develop it and get some traffic, in a year or so, those same people who declined before might be interested. You never know. But you wouldn’t want to email someone who’d responded really angrily again, so it would be nice to have a list of those favorable prospects.

    How does everyone keep track of this information? Excel?

    • Morgan July 16, 2010, 9:22 am

      @Nadia – I’ve used Excel to keep track of this for the last few years.

  • Mike July 16, 2010, 8:59 pm

    @Nadia: I am working in that and its almost done.

  • Alexander July 25, 2010, 10:38 am

    Hi Morgan!
    Could you give a sample letter for the end user.
    Thank you
    Sincerely, Alexander, Russia

  • Soud November 13, 2010, 3:28 am

    I don’t think contacting people from the search result’s first page is he best practice, they already are on the first page, I think you’ll find more potential buyers in pages beyond the 1st. Just me thinking.

  • TC November 28, 2010, 7:57 am

    Hi Morgan!
    Could you give a sample letter for the end user.
    Thank you
    Sincerely, TC Fisher

  • Carl Demers January 14, 2011, 3:28 am

    Since 4 years I Sell 7 Domain Name.
    I Sell SiliconTube.com across valuate.com.
    I Sell 2 Domains across afternic.com.
    The Rest is private sell.
    I check in google some info and is not easy to sell.
    But now I keep my few hundred domains for my project

    Carl