If you want to stay on top of an NFT project, look at their Discord, not their website

BAYC Discord

As more and more of my friends are getting interested in NFTs I’m finding that I’ve become a sounding board as many of them try to navigate the space. I’m also starting to spot some common confusion that people have, which is totally understandable since the NFT world does work quite a bit differently from most other things.

While I probably have a blog post or two in me to cover all the confusing things that throw people for a loop when they’re trying to dive into NFTs, there’s one topic that I thought deserved to be covered first and in its own post because it’s just so important.

As you can probably guess from the title, what I’m going to talk about is Discord.

Most of us are wired to look at websites when we want to get information about something. The reality is, this works for most things, if you’re researching a company, finding out information about a conference, etc. usually a website is where you go for all the details.

In the NFT world, this isn’t the case. Instead, NFT Projects share the most detailed up-to-date information in Discord in a channel called #announcements. The handy thing to know is that all NFT projects have this channel and the best ones update it constantly, sometimes two or three times a day.

Here’s an example of the #announcements channel from Bored Ape Yacht Club:

BAYC Announcements Channel

What I think you’ll find pretty quickly is that Discord is actually a lot better than a website, it’s quick and easy for the people running the project to update, and easy for you, as an NFT investor/collector to quickly check on your computer, phone, or tablet. If you go to the website for a project, you’ll end up missing a lot of the action, it’s all on Discord, and the good stuff is in the #announcements channel.

Last but not least, there is no cost to join a Discord for a given project and there’s no special process to apply. Simply go to the project’s website or Twitter account and you’ll find a link to their Discord, click that and poof – you’re in. If you want to get started with one of the most active Discord’s out there, I’d recommend joining the Bored Ape Yacht Club Discord and taking a look around, you can hop on instantly here –> https://www.discord.gg/bayc

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