Is the Domain King on the money with his predictions for .WEB?

When I first started investing in domain names Rick Schwartz’s blog (aka the Domain King) was one of my regular reads. I’ll be honest in saying I don’t always agree with everything Rick says, but I absolutely see him as an industry leader and someone whose successes in the industry speak for themselves. Which IMO means that I’ll still continue to read what he has to say, and what Rick says has moved from his blog to Twitter account @DomainKing.

Lately Rick has talked quite a bit about new gTLDs which he is generally very bearish on. That being said, Rick is bullish on .WEB which I think is interesting and makes me think more about the long term value of this TLD.

Rick Schwartz .WEB

In back-to-back tweets Rick shared his thoughts on .WEB which he thinks will get more registrations in its first 30 days than any other new gTLD. It’s hard not to listen when someone who has been in the domain industry since the very beginning highlights a new gTLD when he’s in general not a huge fan of new gTLDs. Right or wrong I’m always a fan of people sharing their opinions and have always liked that Rick isn’t shy about it.

Domain King .WEB

In short, I’m listening and I am very interested in seeing how .WEB does, Rick has been made some pretty solid predictions over the years, could this be his next big one? What do you think? Comment and let your voice be heard!

{ 21 comments… add one }

  • Snoopy March 30, 2017, 10:38 pm

    I think .web is far the best on the ntld’s but it will still be a dismal failure for everyone except Verisign and registrars in my view. Verisign will price this so domainers make nothing, they are shrewd as.

    It is no better than .net but it is 20 years late to the party. Look at .net pricing and divide by about 10, that is what people can expect long term in my view.

    I’m guessing all those who lost money on ntlds will probably throw the dice again though, some things never change. If it comes in in 12months-2 years Verisign may well have excellent timing in terms of fresh money coming in after the ntld debacle of recent years.

  • March 30, 2017, 11:28 pm

    I think .web can be a popular gtld if it is priced right. No premium renewals… No catch… No overpriced auctions…

    • Snoopy March 30, 2017, 11:31 pm

      Suspect they will price it like .tv, high standard renewals ($35 etc) lots of premium renewals names, I don’t think Verisign will be giving away any free money with it.

      Think also Rick’s comment about .web potentially sucking all the air out of the room could well come to pass. It is going to take a lot of money out of other ntlds. Could well hasten the collapse of all the others.

  • Mark March 31, 2017, 12:10 am

    I like .web but if Rick is correct then .web will only help other g’s in the long run. You can’t pick just one gTLD and hate all the others in my opinion.

  • Marius March 31, 2017, 4:19 am

    I tend to agree with Rick up to one point. .web is indeed the cherry on top of this shaky gTLD cake and it has the best potential (both resale and development) out of all thousands of new extensions. However if you put .web alongside the top 3 extensions (.com , .net , .org) you should see pretty fast that it hasn’t the appeal of any of them. As someone mentioned above .web will pretty much be the .net’s poor cousin … of course there will be lots of money to be made on short and premium keywords at least in the first couple of years since launch. Once the dust settles (year 3 or so) .web will surely become just another option… imo

    • Robert March 31, 2017, 11:22 am

      Marius and Snoopy got it right.
      .web will not be a .com, .net or a .org caliber extension.
      And .web is way Too Late to the party.

  • Joe March 31, 2017, 4:51 am

    Apologies for writing the same post twice. To not your automatic email to follow subcription with you.

  • Suresh Raghavan March 31, 2017, 7:17 am

    I will disagree with Rick on this one, .web will be like .net , tell me the difference. Why why? What makes it special or different, nothing. Like all gtlds, there will be few combinations that would be worth the money, even those you better own the .com version.

  • Andrew Hyde March 31, 2017, 7:42 am

    I disagree, the registrars will do well in the short term then fade. The general public doesn’t get new gtld’s and it just drives traffic to the more recognized extension .com. Although, .web makes sense as a definition, so does .net, but you’re always be better off with .com, .com is top of the food chain. A while back people were raving about how .mobi was going to take over with phone usage, how’s that working out?

  • Tom March 31, 2017, 8:20 am

    When is launch date of .web

  • KoolBranding March 31, 2017, 8:50 am

    He just tweeted that .web will position itself between .com and .net, as in taking second place.
    Why would .web which has a similar meaning to .net although the .net is all encompassing of the InterNET (in meaning) while the web is for the WWW. Also, they both have 3 letter. And the .net is well known and very established.
    So why would .web overtake .net ? What are the reasoning behind it except the buzz of being new which may translate to an initial limited “gold rush” period but it will fizzle out and not overtake .net. Other extensions had similar buzz but never delivered.

  • Eric Lyon March 31, 2017, 12:50 pm

    I can see .web exceeding many of the other new gTLD’s, however, I don’t see it taking the industry by storm or outperforming some of the older legacy gTLDs, Ever! I think the ones that will benefit on .web are the ones holding the prime investments as the hype of .web sizzles a little before it fades. The ones left holding the bag after that, lose.

  • Donny March 31, 2017, 1:39 pm

    IMO- I see .Web taking over second place in 3 years.

    People are familiar with the term Web, but they are not familiar with xyz, horse or whatever extensions. The word Web is already built in our heads.

    The number #1 reason why .Web will succeed is because the amount of money that will be spent promoting .Web. It will be more than all of the other extensions combined. They bought the extension for 135 million alone. The other extensions had no Map or where·with·al 🙂 to promote the extension. They had the car but no gas. Versign has both:) BOOM that is reason if no other.

    If a new extension realizes on domainers for registrations then it will never make it 🙁
    It’s the only extension I plan on taking a gamble on and it is still is a gamble. Let’s check back in 3 years 🙂


  • Tom S March 31, 2017, 1:57 pm

    I think .web will do well among domainers, but it will be confusing with the general public. If I give my domain name to someone as dot web, they may remember it as “dot net” because they are programmed to remember dot com, net, org. Again, it will be an education thing. However, if I say dot xyz or dot tech, it isn’t confused with dot net. It sounds refreshingly new and innovative.

  • Mark Thorpe March 31, 2017, 8:46 pm

    I’ve been saying .Web will be second best for a year now once it becomes available. That’s right between .Com and .Net. 😉

  • fizz March 31, 2017, 10:34 pm

    I sure hope Rick is right and plenty of .webs are regged and developed as IMO that will push up the value of their corresponding .coms.

    But I can’t see any significant superiority of .web over the existing .net, if you were simply analyzing the TLD for its familiarity in daily usage, as shown in a couple of simple google search results:
    “it’s on the web” 8.07 million results
    “it’s on the net” 6.75m

    “check it out on the web” 15.1 million results
    “check it out on the net” 71.2m

    Thankfully for Verisign it controls both .web and .net, and it will be interesting to see how they pitch .web to avoid cannibalizing .net. Maybe a 2-for-1 deal?

  • John McCormac April 1, 2017, 3:33 am

    It was a calculated gamble for Verisign and one that it could not afford to lose. While the .WEB gTLD will have immediate traction, it is only after the first three years that the early signs of usage and acceptance will stabilise. There will be domainers trying to register keyword domains in the gTLD just because the same keyword is valuable in .COM TLD. At the moment, it could turn out to be the second .COM or, for domainers, the second .EU. Significantly, the .NET zone count dropped under 15 million in the last 24 hours. It seems to be resuming its downward trend after the Chinese bubble registrations washed out of the zone. The most dangerous thing is that domainers think that they drive the market. The biggest challenge for .WEB will be the growth of ccTLDs at the expense of .COM. In many countries where there is a strong ccTLD, most of the growth in the market is being driven by the ccTLDs and .COM has plateaued in many of these markets. Usage in these ccTLDs is strong. Much of the .NET has its equivalent in .COM. It will take some time for .WEB to achieve the same numbers as .NET and the upcoming deletions in the new gTLDs may affect the uptake. The public will decide whether it is a success.

  • domain guy April 1, 2017, 3:16 pm

    .web will take second place after .net however the premium pricing with high annual renewal fees to support versigns 135 million dollar hedge bet will keep the spotlight on .com which will remain the market leader.

    • Mark Thorpe April 1, 2017, 7:03 pm

      There will probably be premium pricing and high renewals for .Web domains. But that won’t stop the domainer speculators from cherry picking the best one word, number and letter .Web domains.

  • Samit April 1, 2017, 9:36 pm

    I’d take a .net over a .web any day and a .com over a .net, not sure why Rick hates all ntlds but loves .web, doesn’t make sense.

    • Mark Thorpe April 2, 2017, 10:53 am

      .Web might of done as well as .Com did, if it had been released at the same time .Com was in the 90’s. At least that’s my opinion why .Web will do well now, better than other nTLD’s, but not as good as .Com, because .Com has decades head start on .Web, as being the #1 default domain extension.
      To put it in simple terms, all the Fortune 500 companies are not going to switch from .Com to .Web or any nTLD.
      If they were to do something like that, they would of already done that with .Net. IMO
      .Web is more of a competitor to .Net than .Com, even though they are owned by the same company.
      .Web will probably unseat .Net as #2 when it becomes available.


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