Is there really a rush for .LUXURY domains? The New York Post seems to think so.

I’m not sure if the New York Post just isn’t plugged-into the domain space or if they are just good buddies with someone over at .LUXURY but over the weekend they shared a story that I really just have to call BS on. Now I want to be clear, I’m not coming out against .LUXURY, I just think it is one heck of a stretch to say that there is any kind of “rush” for .LUXURY names.


According to the New York Post:

“The rush for domain names that end in the word “luxury” shows no signs of slowing, according to Monica Kirchner, CEO and co-founder of a new tech company that is helping brands create platforms to define themselves in the luxury category.” (Source – New York Post)

Later in the article they get down to the numbers which so far are at a whopping 1,250 domains sold, which puts .LUXURY far behind just about every other new gTLD out there.

There has been a rush on new TLDs like .CLUB, .XYZ, .GURU, .LONDON, .BERLIN, and many more TLDs but to spin what’s happening to .LUXURY as a rush for domains in this extension just seems ridiculous. Is it just me or did the New York Post forget to do their homework on this one?

{ 4 comments… add one }

  • October 28, 2014, 1:23 pm


    Just when I give up on your blog, and brand you all PR, you surprise me with type of candidness; of course it smacks of over the top ‘ridiculousness’ by that outfit. I saw a regular domain domain blogger run with it, the other day.

    Good for you to point this out. I’m basically for scrutinizing these claims, where the truth can be gotten at.

  • Alan Dodd October 28, 2014, 3:39 pm

    1999, the amazing sounding extension, little competition, hysteria, all night domaining = rush. This .Luxury? Really?

  • Steve R October 28, 2014, 7:25 pm

    I just can’t see .Luxury to be a “rush” extension either. Sounds like a publicity push for more recognition. Several other altTLDs will continue to leave the .Luxury in the dust.

  • Joe October 30, 2014, 5:38 pm

    Well get the luxury not bad for investors who can afford this luxury because they have worked hard to get it, congratulations.

    We also believe that this extension is one of many others that will eventually be lost in the oblivion of a road littered by not knowing their bodies to hide many extensions to leave no trace of them in the coming times of something that never had to go into this market and industry.

    Lust is a desire to own and too much of some things and luxury is one of them, and whom we should fight and punish all agencies of each state in the world that have allowed this to change what all know.


Leave a Comment