announces $11M funding round

As many of you know, I worked at Sonos for close to a decade, during that time I got really into the smart home space and all the amazing systems for automating and operating things in your home. I know people that have connected systems that knows what kind of music they like on a certain day of the week, and when they like to take a hot tub, and adjusts both, on queue just at the right time.

For a long time connected systems like this meant shelling out six-figures and buying hardware from companies like Crestron or AMX. Now, as AI continues to eat the world, and smart home devices are plentiful in the sub-$200 range, startups are starting to lower the barrier-to-entry into the advanced smart home space. is one company that is innovating like crazy in the smart home space and seeing the fruits of their labor pay off. Today the company announced an $11M funding round bringing their total funding to-date to $22M. So what does actually do, here’s the skinny:

Josh is a home’s best friend. And like a dog, Josh is intelligent, responsive, and learns his owner’s commands. While other smart home control systems only know one trick, Josh combines all aspects of smart homes into one friendly, well-trained responder. Josh is your companion, and always happy to see you come home.

(Source –

What this means is Josh can control just about every smart device in your home, and using AI, learn how you like to use your devices and then do really cool things for you. Of course is also supposed to be one of the best NLP (Natural Language Processing) solutions for the home which means you’ll be able to issue more interesting and complex commands than you can with general purpose solutions like Siri.

Of course, I also can’t help but notice that they’re branding on a .AI domain. In this case, I’m not sure the company will ever go after the .COM. The .AI feels like a critical part of the name and might actually be their best name. While in so many cases I think people should buy their matching .COM once their business takes off, might not really convey the same brand meaning as, and just doesn’t have the same ring to it.

No matter how you slice it, is kicking ass and taking names, and with all of us spending a lot more time inside, you might have Josh in your home before you know it. Congrats to Alex and team, big week and exciting opportunities ahead!

{ 2 comments… add one }

  • Michael May 1, 2020, 12:12 am

    It’s all great with these popular extensions, but big companies also need to take into consideration the registries operating them. Libya is a failed state, so I am not sure using .ly is that great for a large company. Colombia (.co) has also had its fair share of problems. And although Anguila (.ai) is a British dependency, who knows what will happen in the future. Will these registries suddenly fail to operate or seize your domain for whatever reason?

  • Matt Holmes May 1, 2020, 2:23 am

    Agreed, but then in that case they should buy joshai dot com! Which it appears someone is asking $16,888, too. Surely they will miss emails from customers that don’t remember it’s .ai instead of ‘joshai’ …. .com


Leave a Comment