Network Solutions Claims 5-Year Registrations Increases Search Engine Ranking!

Network Solutions has just released a brand-new version of their site in an attempt to grab more of their steadily dwindling market-share. The new site focuses on their main brand message “Everything you need to succeed online” – which should really be re-worded to “Everything you need to go broke online”. Network Solutions has been in the game for a long time but has always been resistant to decreasing their pricing while companies like GoDaddy take the market by force. A .com registration at Network Solutions costs $34.99 while GoDaddy,, and Moniker all offer .com’s for under $10!

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With the spiffy new site also comes some more great marketing, Network Solutions-style. When you try to register a domain – it suggests that you register it for a period of 5-years. The reasoning here is absolutely ridiculous – they say the following on their site:

“Registering a domain name for a longer term not only saves you money, it also helps to increase your search engine ranking. Consider a 5-year term.”

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All I can say here is “WOW.” This is even going a bit far for Network Solutions and is aimed at blatantly taking-advantage of newbies. A five-year registration is $114 at Network Solutions which boasts a $60 savings! You could register 12 .com domains at GoDaddy for the same price!

It seems amazing to me that Network Solutions can get-away with saying this in their helpful “Did you know?” section.

Any new Domainers should stay as far-away from Network Solutions as possible. They’ve made a business of tricking people into thinking their prices somehow make sense and this blatant lie on their site is another example of how low they are really willing to go.

Does anyone from Network Solutions read my blog? If so I’d be interested to hear your thoughts – seems like this is a terrible way to run a business and at the end of the day your competitors will definitely come-out victorious, especially in this economy. Just to keep myself safe from the Network Solutions legal department I’ve included the following disclaimer below for this post.

Share your thoughts – how long can a company trick consumers and get-away with this kind of behavior?

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{ 5 comments… add one }

  • Jamie Zoch August 2, 2009, 1:34 pm

    Well, Matt Cutts clearly stated this is NOT true. Last paragraph.

    If anybody would know SEO, I would trust Matt and not what NSI claims.

  • Shashi Bellamkonda August 2, 2009, 1:45 pm

    Hi Morgan,

    Thanks for posting about the new Store Front. As I mentioned on Twitter We have always been advising people to register domains for a longer period specially if the domain is important to them. Our customers see value in the services we provide and choose packages and bundles which are competitive and we have a satisfaction rate of over 85%.A lot of our customers are small business & they get the domain free with a annual hosting plan.
    We always appreciate feedback and will work hard to listen and make changes as we grow.


    Shashi Bellamkonda

  • SL August 3, 2009, 6:35 am

    Given the amount of competition that has sprung up over the last 8 years or so, I honestly don’t think they can lower their prices. They’re caught in a time warp where the amount of registrations gained by lower prices would not be offset by the revenue lost on existing regs/renewals. But it’ll be interesting what their regs gain/loss is in a few months to see if the recent ad blitz positioning themselves as a premium brand was worth it.

    Regarding reg length/SEO, even though Matt always avoids absolute statements, it’s still documented and should be considered as authoritative given his position in Google.

    Here’s Matt’s quote, from the original article Jamie linked to above:
    “To the best of my knowledge, no search engine has ever confirmed that they use length-of-registration as a factor in scoring. If a company is asserting that as a fact, that would be troubling.”

    Pretty cut and dry, imho.

    One last point, I do think they could justify their premium if the customer service was top notch. It’ll be tough though. Seems just about everyone has a Network Solutions horror story and a negative brand image is not easy to overcome.

  • Sathees August 3, 2009, 6:40 pm

    1 year registrations are looked suspicious by Google, since many spammers just do that. 2 year and more is good.

    By the way at Moniker it is only $8.07 for .com registration

  • Gunnar Forsgren January 13, 2012, 6:08 am

    Now they have removed the choice of terms, only 5 year possible….?


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