Quality Content Is No Long An Option, It’s A Requirement


Google has been pretty vocal about their algorithm updates over the years however going forward that is no longer going to be the case. In mid-March Google released their 25th Panda update and with it announced that future updates would be happening under the radar. According to Google’s Matt Cutt’s:

Panda updates are going to be more integrated and less noticeable in the future. (Matt Cutts, Source: SearchEngineLand.com)

For those who don’t know much about Panda’s outside of the fact that they are large fuzzy animals that eat bamboo, I’ll give you a brief introduction. Panda is the name of a set of algorithm updates made by Google. Google made over 500 changes to their algorithm in 2012 and we can only expect to see a similar number of updates in 2013. The first Panda update was a whopper impacting over 11% of Google search results.

What Panda did is something that’s honestly been a long time coming – putting the focus back on quality. Remember when you used to search Google and find the first page littered with made-for-Adsense sites with terrible content. Yeah, so nobody liked those sites and while you yourself may have built them in the past, I can tell you that you’re probably not making much money with them any more.

The Panda update was all about improving quality and since the first update 24 more have followed. Google’s general mantra here is build for the user, not for the search engines and I for one am a big fan both as someone that uses Google every single day to find information and as someone that has a number of active websites. As a developer it has been particularly frustrating to see my sites with high-quality content outranked by junky sites containing content clearly written by people probably being paid about $5/article and with no commitment to quality.

So if you’re using a “mass development service” or just getting a cheap website built (i.e. under $500) then make sure you take a very good look at the content. Ask yourself, “If I came to this site would I feel that the content was well written and informative?” If not, then there’s a good chance Google agrees with you and while you might rank well for a month, maybe even a few months, it’s only a matter of time.

There really is no such thing as a great $5 article. Quality content means paying real writers real money, or using your own time to write good content. Be very cautious of anyone offering to build you a great website with quality content for under $500, ask for examples and take a long hard look at the content.

Photo Credit: Olivander via Compfight cc

{ 5 comments… add one }

  • Domenclature.com April 2, 2013, 10:54 am

    Google should be paying to list sites on their search engine, instead they are trying to be the judge and jury of the internet. It is a herculean task. If you think about it, what they are doing touches the nerve of our constitution: attempting to regulate speech, and art. There’s no way to brand a man’s content as bad, without limiting that man’s speech. Who determine’s what’s art? I’m sure in many cases they are right, but what about those cases where they are inevitably wrong? Now, to do it in secrecy is something else.

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  • Leon April 2, 2013, 10:59 am

    Another great post Morgan! More than a little ironic that you made an error in the title however! It’s all love though!

  • Morgan April 2, 2013, 11:07 am

    @Leon – haha, that was unintentional but now that you mention it I think I’ll leave it in there, guess I need my morning coffee 🙂

  • joe April 2, 2013, 5:50 pm


    I always keep in mind that a content should be written or worded business since it already is informative.
    A writer is feasible to write content. but it is for commercial, normally when you write a letter of a song in the commercial is thought to be this with his musical composition, the writer when writing for a target audience until they can win a prize and be a bestseller at the end that book, which is commercial, but looked at from another perspective I think is best qualified person in the web content writing, advertising, email marketing, slogan, merchandising, this has a nmombre within this strategy and visits users who are impacted with few paragraphs should know that to continue and see more, more web pages.
    You have to be a really exciting and a little letter content, this is like an executive summary of a business plan in 3 pages have to write everything to be written in 20 pages.
    Google is another story, and deceleration does when he wants, no warning, but there is another best of times. Although quite possibly change by 2014 new research something much more advanced than actual.and use all every day.

  • Raymond Hackney April 2, 2013, 6:48 pm

    Domenclature makes a good point in that there are plenty of cases where Google has too much control and some quality calls are just not the right call. Its why people should try to take some of their searches to Bing and even something like DuckDuckGo.

    Again IMO


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