Rick Schwartz shows “the power of No” in the email that closed the $8.88M deal for Porno.com

Rick Schwartz is back on Twitter and I have to say, he’s sharing some real gems. From offers he’s received on some of his domains to actual emails between him and buyers, Rick is sharing some virtual gold with the world.

Yesterday Rick shared the final email exchange between him and the person who ended up buying Porno.com from him for a whopping $8.88M. The point of sharing the email was to show how powerful saying “NO” can be, and it’s safe to say, given that this ended in the 4th largest domain sale of all time…it worked, big time!

Here’s the email:

Source – @DomainKing

While I think it’s safe to say that most (if not all) of us don’t have any domain names in our portfolio worth anything close to $8.88M, this does illustrate a very powerful point. If someone does really want a domain name that you own, there’s probably no better way to test how much they need it than to see how they react when you take it away.

Of course, it’s important to understand that this doesn’t mean that you should just say “NO” to every buyer every step of the way. It’s knowing the right time to say “NO” that really makes all the difference, and Rick is someone that has truly mastered this technique when it comes to timing.

I’m looking forward to picking Rick’s brain on this more when we’re together in Asheville this summer. If you aren’t signed up yet, or if you don’t know what I’m talking about, click here to learn more.

Note: I am not being paid to promote this event in any way; I paid for my ticket and hotel room like anyone else. That being said, I think this is going to be an event to remember and one that most Domainers will regret missing if they don’t go!

{ 20 comments… add one }

  • Tito April 16, 2019, 9:44 am

    Reading Ricks stories are entertaining but they are not relevant for most domainers. Let’s hear a story about something he bought recently for $10-1000 and he masterfully crafted a sale. He’s like the guys who bought Bitcoin for $1 so now they are experts that they were able to cash in. I’d rather hear from the guy who made a profit in alt coins over the past year as that is much more relevant.

    Reply
    • steve brady April 16, 2019, 2:17 pm

      Why would the guy pegged/dialed-in to exchange movements tell you anything?

      Go listen to more Tony Robbins if that’s what you need to hear…. all of you

      Reply
      • Raymond April 16, 2019, 10:15 pm

        Or listen to JT Foxx……

        Reply
  • Patricia Kaehler April 16, 2019, 10:54 am

    thanks for sharing…
    I’m glad he’s posting again…

    Morgan – who’s the top five most active domain sellers 2018-19 ??

    Reply
    • Morgan April 17, 2019, 1:43 pm

      @Patricia – good question, I’m not sure who the five most active domain sellers are, but I’d have to imagine Andrew Rosner is on the list, he’s been on a roll!

      Reply
  • John April 16, 2019, 11:51 am

    The way people fall all over themselves for Schwartz is crazy. A bunch of sycophants. For someone that traffics in degrading women.

    And this is not what you should be promoting Morgan. If your parents or your kids acted this way in business, you’d disown them. If your employees acted like this, you’d send them looking for their next company.

    Please start highlighting people in the industry that are doing it right. Like Kate Buckley. People with integrity. Like the Castellos. People who work out win-win situations. Like Jackson. And stop promoting people who do not have these qualities.

    Reply
    • Paul Mc April 18, 2019, 6:50 am

      Agree 100% John.

      Reply
  • Lars April 16, 2019, 12:03 pm

    Agreed with prior comments. Why does Rick have to say no and be a jerk at the same time? Can we not simply learn to say no and have tact?

    Reply
  • John April 16, 2019, 5:52 pm

    “While I think it’s safe to say that most (if not all) of us don’t have any domain names in our portfolio worth anything close to $8.88M”

    I have one worth $300 million and up, and another worth $5 – $10 million.

    Reply
    • Snoopy April 18, 2019, 5:03 am

      Those 4 word .com’s? Yeah ok.

      Reply
      • John April 18, 2019, 1:28 pm

        Nope. And I should have mentioned a third one too.

        Reply
  • John April 16, 2019, 6:18 pm

    Also, please note: I am *not* the “John” commenting above, and I’m surprised to see someone even commenting here or in any of the blogs like that.

    Personally, I love Rick, but that doesn’t make me a “sycophant” by any means. Quite the opposite in fact. I’m also quite sure he doesn’t exactly love me back, at least not much, and won’t even speak to me because I am only a humble anonymous commenter, which is fine too, though I believe he did a time or two in the distant past before adopting that approach. So I have no illusions about him either, and I do what I want, mean what I say, and say what I mean regardless. So if that’s apparently Rick’s disposition that can’t make me stop loving him either regardless, and can’t stop me from saying “May the Schwartz be with you” to people either. 😀 But I also did give him a slight hard time about a domain when I thought it was appropriate once, and if I ever thought he was off base on something I wouldn’t hesitate to give him a hard time about that either. There are also occasionally some personal attitudes of his I sometimes don’t like and would talk about if I felt like it too, but regarding the main topic It just never seems to happen though. 😀

    I’ll decide when to stop loving Rick – me and me alone, but in the meantime, as Elvis used to say, ♫ “I can’t stop loving him (you), it’s useless to say…” 😀 😀

    Porno or not, the man was a visionary, and a delightful one at that. Still is.

    But on the more serious note, as far as this other “John” above being so judgmental about Rick goes, I’ve got news for you: even if you accept that the Bible itself is the authoritative word on the matter, the question and the answer is not nearly as black and white and crystal clear as you have doubtless spent virtually your whole life believing, as I did, and been brainwashed to believe by human tradition, bias, mistranslation, misinterpretation, and misuse of both archaic and contemporary English vocabulary as well. It’s close to impossible to accept that for some, but it’s the truth, and a truth that can be found when you actually search for it for real. So sure, a lot of the subject matter and material involved being alluded to may still be definitely wrong, no question about it, but not all of it even by a mile. But this is only for the real truth seekers, among those of you who even have a clue what I’m talking about.

    Reply
  • Robin April 16, 2019, 10:21 pm

    Rick is an authority in the world of domain Names. And his style of calling a spade, a spade is his style and brand. Let me ask you, do you get irritated when Rick give you a piece of his mind on domaining as much as, let’s say from someone like Morgan? Nope, Morgan is known to be gentle, and anything that cruise away from his normal self will cause an uproar. Rick, we are used to reading his advise and knowing him to be a jerk, most of the time..lol. No problem, many can take it.

    Reply
  • Bradley April 17, 2019, 9:09 pm

    Stay focused on the point of Morgan’s post. This is essential insight into the inner workings of the domain name game. Rick is sharing an experience during the negotiations of selling a URL. This is valuable info, and I can personally relate to the bullsh*t of the back and forward emails leading up to a sale. In fact I too told my potential buyer that I didn’t like his tactics and I won’t sell him the name, guess what: he came back with an OK and agreed to my price. So without ever knowing what, I knew when enough BS is enough and just said No, forget you, it worked for me too.
    Thank you both Morgan & Rick

    Reply
  • Sam September 24, 2019, 12:06 am

    Thanks for sharing!

    You just shared an interesting component in human psychology.

    Reply

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