Selling Your Domains to End-Users: Part 1

Good morning everyone and welcome to the first in my three-part series on selling your domain names to end-users. As a domain broker I am oftentimes asked whether I try to sell domains to end-users or domain investors. The answer to this question is – both – but I do focus on end-users for a vast majority of my domains. So why are end-users so important?

I always like to use the following example. Selling your domain name to a domain investor is like selling your car to a car dealer. The dealer will be expecting to buy your car at its wholesale value because in the end they want to re-sell the car to…an end-user! Selling your domain name to an end-user is like selling your car to a private party – you can be sure that you will get a higher price since the buyer isn’t looking to re-sell the car – they are looking to drive it! An end-user isn’t looking to re-sell your domain name – they are looking to develop and monetize it!

There are a number of ways to sell your domain names to end-users. The tip I am going to give you today is one that you can start using right-away to find end-users who might be interested in your domains. The first thing you need to do is identify the keywords in your domain – suppose your domain name is MoneySaver.us – then you’ll want to look at the keywords “money saver”.

Now type your keywords into Google and take a look at the ads that show-up on the right-hand side. These are all people who are actively targeting these keywords and willing to pay money every time someone searches for those keywords and clicks on their ad. This is a GREAT place to start because you know that this person (or company) has already identified these keywords as helping them target customers. If your domain name can help them get the same clicks without having to pay Google every time then you already have a value proposition for them.

Sounds easy right? Remember – finding a potential end-user for your domain is only the first step and this is only one of the many ways to find an end-user for your domain. In part two I will cover how to present your domain to an end-user once you’ve found them. If you want to learn more about finding end-users you’ll have to wait until I release my Domain Investing Video Course that should be out sometime in the next few months (you can pre-order at 25%-off by emailing me).

{ 9 comments… add one }

  • Bruce Marler September 22, 2009, 5:19 pm

    Your post is timely, I just had this conversation not 3 hours ago with someone earlier. Although I do not mind to sell a few name domainer to domainer from here forward my goal is end user sales.

  • TeenDomainer September 22, 2009, 7:00 pm

    Great tip once again morgan, I have used this method before and it works. I just got a call today from a person I called that I found on google.

    Thanks

    Brian Diener

  • Bala Subramaniam September 23, 2009, 8:50 am

    Hi, Thanks for sharing this tip. I have applied this 10 days ago & sold my domain MesotheliomaNewYork.com for $1,500.

    It was appraised for few hundred dollars at few forums. But there was a big competion between law firms to buy it. Even after the sales I got offers for high bid. I should have waited and get more money.

    However I’m happy that this method works well.

    Now I started this technique for my next domain MesotheliomaTexas.com & started receiving offers. But this time I will negotiate properly and sell.

    This method suits especially for keyword domains

  • Ze September 23, 2009, 11:21 am

    End-users beware. Domainers are coming in strong!! I’ve been doing this for a while and I’ve had a few GOOD sales. Just look at what domains are going for at bido.com… all domainers flipping domains to other domainers, for ridiculously low prices. I’ve had a couple of domains that no one bid on up on auction, that I ended up selling to end-users for $xxx and even $xxxx. We all know this industry is about to take a big turn on how domains are monetized. looking forward for the next couple of years… dnwired.com launching very soon!!

  • JZ September 23, 2009, 10:11 pm

    Is it not dangerous to target end-users? I just read that the owner of project.me attempted to sell it to an end-user, and when they could not come up with a sales price, the end-user went to arbitration.

    • mlinton September 24, 2009, 8:38 pm

      Absolutely not – the goal of an investor should be to find someone who recognizes the value in their investment. Just think – if car dealers only sold to other car dealers it wouldn’t make much sense. That is why car dealers sell to end-users. If you only sell your domain names to domain investors you could be missing-out on people or companies that might be very interested in developing your domain!

  • Bala Subramaniam September 24, 2009, 4:10 am

    Well said. I used the same technique 2 weeks ago & sold my domain MesotheliomaNewYork.com for $1,500

    Many appraised this for less value. But actually there was a battle between law firms to accuire this .

    I’m using the same method for MesotheliomaTexas.com & started getting offers.

    So this method works well

  • Dave November 8, 2009, 11:38 pm

    Bala
    “Hi, Thanks for sharing this tip. I have applied this 10 days ago & sold my domain MesotheliomaNewYork.com for $1,500.”

    What was your sales pitch. Did u include the price

    • Morgan November 9, 2009, 8:10 am

      That is fantastic news!! Congratulations on your sale!

      In most cases I will include an initial price when approaching end-users.