This is probably one of the most common SEO questions I get asked being that I do SEO and I’m in the Domain Industry. A lot of confusion has come-up recently as companies like Network Solutions have mounted PR campaigns claiming that if customers register a domain for multiple years, they’ll rank better in search engines.
Well I’ve been telling people this is a bunch of hooey for a while now so thought it would be a good topic to cover on my blog in my SEO 101 series. So let’s settle this one and put your mind at rest, the number of years a domain name is registered for does not impact how well it will rank. So you don’t have to rush-out and renew your domains for ten years, renewing every year or renewing for multiple years won’t make much of a difference.
Of course if I just write this and don’t provide any data to back this up it doesn’t really mean much. If you’d like to hear it from Google’s own Matt Cutts you can watch the video below: