So…I don’t get the emoji craze with Handshake domains

As I’m learning more and more about Handshake domains and getting to connect more with the community I’ve come across an interesting investment thesis, that I’ll be honest, makes no sense to me. You can probably guess by the title of this post – that thesis is that in a world where Handshake takes off and the general public knows and loves Handshake domains, emoji domains will be popular.

So…I don’t get it. First things first, I’m not saying this couldn’t happen, sure it could, just about anything can happen when it comes to how the Internet will grow and develop over time. That being said, I just don’t think people are going to be navigating to something.🐶 if they’re looking for things related to dogs or something.🍷 if wine is more up their alley. Or something .🐶🍷 if taking their dog wine tasting…okay – you get the point.

Currently there’s an interesting thread about this on Namer News where people are voting on the best emoji Handshake domain.

Best Handshake Emoji Domain

Note, this was just posted four hours ago so it might take some time for everyone to share their names, but like I said above, I don’t get it. I can understand why Handshake domains like c/ are popular, I also think handshake names like /web might also have some legs.

But the emojis don’t make any sense to me, but maybe I’m missing something that other people see. What do you think?

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Morgan Linton was born in Berkeley, California but spent nine years traveling the world as an early employee for digital music startup Sonos. In 2007 Morgan founded Linton Investments, a domain name and branding company that has helped some of the most recognized startups in the world acquire their top choice domain name. In 2012 Morgan left his full-time job to co-found Bold Metrics, a startup building technologies that make it easy for online shoppers to buy clothes that fit and arming retailers with more data than ever before.

{ 6 comments… add one }

  • Brad Mugford March 30, 2021, 8:52 pm

    This shit is so stupid.


  • Mike Michelini March 31, 2021, 1:25 am

    I used to think it was pointless too – but then I realized – more and more non-English speakers are going online every day

    and wallet addresses

    and emoji keyboards like this video –

    The classic SLD/TLD world may not be as clear cut in the future

  • Paul Kapschock March 31, 2021, 5:41 am

    Time waster.

    No normal person does this crap.

  • NetOperator Wibby March 31, 2021, 3:20 pm

    I don’t understand the negativity in these comments, lol.

    For millennials and Gen Z’ers, emoji are a universal language and an integral part of pop culture. These demographics will grow older, start companies, and will create new online experiences around emoji.

    Those of us into acquiring these names now are betting on the future. A lack of obvious immediate applications doesn’t negate their potential usefulness.

    Y’all do remember Bitcoin, right?

  • CJMoore April 1, 2021, 2:59 am

    Morgan this could be attributed to generation gap, and gender (females tend to use emojis at a much higher frequency than males) a few studies linked below:

    >>>”The use of emojis by Millennials”

    >>>Use of Emojis/Emoticons Across Generations and Genders :

    >>>”How young workers are changing the rules of ‘business speak'”

    >>>”Are Emojis Creating a New or Old Visual Language for New
    Generations? A Socio-semiotic Study”

    Add to the above, once you step out of the legacy domain concept of what a domain is and move towards a crypto native view, then there are a few added properties that these ’emoji Handshake domains’ enable, such as human readable crypto wallet addresses, handles for identity on social media, and there are sure to be uses that are emergent as happens with any new technology.

    For example, brandable QR codes.

    In the USA, based on my last visit there, QR codes are not prominent. But, when one goes to Asia, especially Mainland China, usage of QR codes are a daily occurrence for most consumers.

    An emoji Handshake domain does not necessary have to be accessed by typing into a browser’s address bar. They can be accessed via a scan of a QR code.

    Add to that, for branding continuity, one could even put the emoji in the center of the QR code and allow for a seamless brand experience from the QR scan to the site opening on one’s device.

    Stack Overflow shows how to create a QR code in such a way here: “How-to generate a QR code with the logo in the middle using CIQRCodeGenerator”

    My take on the emoji Handshake domains are they are (a) easily recognizable collectibles with a rarity value for single emoji domains of 1/3521 (b) they are NFTs with a utility value
    b.1 human readable wallet address for crypto payments
    b.2 QR code web access
    b.3 TLDs with SLD potential
    b.4 Identity handles for the future of distributed social networks
    b.5 emergent yet to be known value enabled by the Handshake ecosystem

    I’m likely missing something in the above, I’m sure there are more uses currently that I am not yet aware of.

    But, if handshake gets traction – even if only in the crypto world – emoji Handshake domains have already obvious utility beyond the legacy domain systems emoji domains and thus have a value of more than zero which will vary greatly dependent upon the context in which the handshake emoji is being used.

    Thus it may be better to just call these new entities Handshake emojis and drop the limiting conditional that domain implies because the emojis that live on the Handshake network are much more than measly domains.

    • Morgan April 2, 2021, 4:55 pm

      Thanks for all the detailed analysis here CJ. I use emojis all the time myself, just about every text message you’ll see from me has an emoji in it and I use them in emails all the time too, I love them 🕺

      That being said, I’m yet to find myself going to emoji domains, maybe that will change in the future but I’d have to start seeing them in real use before I would consider it even a slight possibility that they’d take off in a space that itself hasn’t taken off yet.

      Personally, I’d rather buy the HNS token then emoji Handshake names 🤷‍♂️


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