This might just be the must-read book for startup founders in 2021

Back in the early days of Bold Metrics we went through Techstars, a startup accelerator that changed our business and our life forever. Through that experience we had the chance to meet some incredible people, Amos being one of those people that really made an impact.

After we finished Techstars Amos wrote his first book – Sell More Faster, that I still refer to as the “startup sales bible.” Every single person that I recommended the book to raved about it, and well, safe to say they also now consider it their sales bible.

What I’ve always appreciated about Amos is his ability to systematize things. And that’s the challenge with a startup, or really any business, taking something and making it repeatable.

So I was pretty excited when I saw that Amos had teamed up with another Techstars legend, Trevor and written a new book – Levers.

Before I go any further I want to make sure you know that I’m not using affiliate links here, if you buy or don’t buy the book it honestly doesn’t make a difference to me. Well maybe it does a bit because I think it’s an awesome book and finding repeatability is so important that it’s a pretty darn important book to read…but no, I don’t make money if you buy it.

At the core of Lever is the concept of running a metrics-driven business, which is something that as a business owner is important, and as a venture-backed startup means a lot to your investors.

Congrats to Amos, Trevor, Cody, and Troy on one incredible book, I’ve already bought multiple copies and if you run a business and are reading this, you should too.

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