Three Ways To Help Your Site Rank Better In A Post-Penguin World


Like it or not, Panda came and changed the face of search forever. Now Penguin has come and it looks like once again, the search world may never be the same. While many people are frustrated with Google as their sites dipped in the rankings, many others are looking for the opportunities ahead now that search works a bit differently than it did before.

I’ve been getting a lot of email from people wanting to know what they can do to rank better now that Penguin is here. Many of you will be surprised to see that some of the main ways to improve your rankings are tips I’ve been giving for years now. It all centers around building a site for users, not for search engines, and this can be a very good thing.

Below are three ways that you can help your site rank better and hopefully bring your blood pressure down just a bit. Don’t worry, it’s all going to be okay, heck, I’ll go a step further, there’s no reason why you can’t even leap ahead of where you were before. Follow the tips below and you’ll be well on your way:

  1. Fresh, unique content. This has been #1 on my list for a long time now. Don’t buy cheap poorly-written articles, and don’t even think of using one of those funky content spinners. Get real writers that are passionate about the subject matter to write great articles. Fresh is more important than ever so you’ll need to keep the quality content coming.
  2. Backlinks to Internal Pages. Too many SEO companies focused on getting backlinks to the main page of a site. This doesn’t look organic to Google and it shouldn’t! Think about it, there should be more interesting things on your site than just the front page, Google knows this and that’s why they expect to see a reasonable amount of backlinks going to internal pages.
  3. Go Easy On The Ads. Users are instantly turned-off when they encounter a site laden with ads, you want to build for the user now so go easy on the ads. If you’re closing direct ad deals you might be in better shape but filling your site with adsense and affiliate offers isn’t going to help.

As always I’d love to hear from you, feel free to share your own tips or ask any questions you might have below. Comment and let your voice be heard!

(Photo Credit)

{ 5 comments… add one }

  • RH May 11, 2012, 12:34 pm

    You make some good points Morgan but I wonder where Google is going with this. I literally just got off the phone with a good friend who went from # 1 to #7.

    LicensePlateFrames dot com is an exact keyword matching domain, its an ecommerce site with updated products and they write their own unique descriptions not using the ones from the manufacturer.

    Now there are two separate ebay positions above him and two companies came from nowhere, but surprise they are now running adwords campaigns. I know Google says ad spend will not help organic but I am not sure I believe Google.

    See if you think this is coincidence, my friend does has not used Adwords for a long period of time, when he dropped from 1 to 4 he got an email to come back $100 credit, when he fell to 7 another email with $100 adwords credit. Hard to believe that is a coincidence.

  • Ms Domainer May 11, 2012, 12:36 pm


    As I look at your page, what do I see?

    Ads, ads, ads (advice #3).

    Still, your site is one of the better ones for loading, etc. And I know they’re a necessary part of doing business. However, some domainer pages are so laden with irritating ads that I have stopped visiting them.

    Personally, passive ads themselves don’t bother me; I just ignore them, having developed a good inner filter.

    At least there’s no irritating popups here.

    I think Google would do better to go after sites that use malware, in-your-face ads, dubious schemes, phishing, etc.


  • Hg May 11, 2012, 8:29 pm

    Kinda funny reading point three stuffed between flashing obnoxious ads šŸ™‚ just trying to help

  • Iain Taylor May 11, 2012, 9:15 pm

    1. how important is on page seo?
    2. the importance of social media has become an important factor of late – has this evolved further in this latest update?

  • Domainerdon May 14, 2012, 3:11 pm

    Just a personal thought here, I don’t know of many businesses that succeed when most of their customers dislike them. I don’t see Google and FB dominating the highest two rankings a decade from now. Google has gotten arrogant and FB is getting irrelevant. The advances that will be made in technology in the next decade will allow some unknown genius entrepreneur/programmer visionary to take us to the next step. The nature of many users of the internet suggest we don’t like rules, and we don’t like being told what to do. FB and Google are the biggest violators of these unwritten rules. I can’t wait until they become a thing of the past!


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