Like it or not, Panda came and changed the face of search forever. Now Penguin has come and it looks like once again, the search world may never be the same. While many people are frustrated with Google as their sites dipped in the rankings, many others are looking for the opportunities ahead now that search works a bit differently than it did before.
I’ve been getting a lot of email from people wanting to know what they can do to rank better now that Penguin is here. Many of you will be surprised to see that some of the main ways to improve your rankings are tips I’ve been giving for years now. It all centers around building a site for users, not for search engines, and this can be a very good thing.
Below are three ways that you can help your site rank better and hopefully bring your blood pressure down just a bit. Don’t worry, it’s all going to be okay, heck, I’ll go a step further, there’s no reason why you can’t even leap ahead of where you were before. Follow the tips below and you’ll be well on your way:
- Fresh, unique content. This has been #1 on my list for a long time now. Don’t buy cheap poorly-written articles, and don’t even think of using one of those funky content spinners. Get real writers that are passionate about the subject matter to write great articles. Fresh is more important than ever so you’ll need to keep the quality content coming.
- Backlinks to Internal Pages. Too many SEO companies focused on getting backlinks to the main page of a site. This doesn’t look organic to Google and it shouldn’t! Think about it, there should be more interesting things on your site than just the front page, Google knows this and that’s why they expect to see a reasonable amount of backlinks going to internal pages.
- Go Easy On The Ads. Users are instantly turned-off when they encounter a site laden with ads, you want to build for the user now so go easy on the ads. If you’re closing direct ad deals you might be in better shape but filling your site with adsense and affiliate offers isn’t going to help.
As always I’d love to hear from you, feel free to share your own tips or ask any questions you might have below. Comment and let your voice be heard!