Three Ways To Improve Your CTR

We all want clicks right? The more people that click on ads or offers on our sites, the more money we make. In the parking world there’s not much you can do to improve your CTR however in some cases you can still apply one or all of the steps below.

Back in 2008 after I had launched my first round of sites I started to dig-into the CTR each site was getting. I soon found that some sites got far more clicks than others, and as an inquisitive guy I wanted to know why!

So I started looking at the differences between the sites and making small targeted changes to see if I could make a difference. I quickly found that – yes – even very small changes can make a HUGE difference. In some cases sites saw double the CTR in just a few weeks – all with one change that took less than a minute to make!

Now I can’t say there is an exact science to this – experimentation is still the key to optimization here, however I have learned a few small changes that can make a big difference…and it’s about time I shared these with all of you! I will be covering this topic in much greater detail in my video course.

  1. Reduce the number of ads on your site – this is a big problem and one that most site owners don’t even realize most of the time. More ads doesn’t mean more clicks. Try to reduce your ads to 1-3 above the fold that directly target your visitor.
  2. If you’re using AdSense – use the Medium or Large Rectangle – this is an oldie but a goody. Even though I don’t use AdSense much any more it is well known amongst AdSense geeks that using a 300×250 or 336×280 ad above a block of text at the top of the page is one of if not the most effective ad units and positions.
  3. Ad Context – having ads that have nothing to do with what your visitor is looking for will contribute to a low CTR. Make sure your ads are targeting the #1 thing you think your visitor might be looking for.

This list could easily be much much longer, however if you really want to get down to the nitty-gritty details the best way to learn is through my new video course coming-out in November!

Now take a look at your sites and make sure you’re doing everything that you can to get the most clicks out of your visitors!

{ 7 comments… add one }

  • Doc September 24, 2010, 6:22 am

    How come you have 14 ads on this page then 🙂

  • Leonard Britt September 24, 2010, 7:29 am

    I have a number of sites and a few months ago I took a look at the CTR on them noticing that some had CTRs under 1% while a few had CTRs of several percentage points. Why were those higher? I noticed that they had ad blocks high on the landing page. Then another step which I took which didn’t really help CTR but did boost earnings was to place ad blocks on content pages other than the landing page. It appears that margin ad blocks don’t get good CTRs but having pages of content without a direct way to monetize them (no ads) is leaving money on the table. Another tip which a buyer of one of my Spanish domains pointed out was that for Spanish sites you will want to place some English text on the site because PPC for Spanish keywords is much lower – actually I have not yet implemented that but need to do so.

  • backorder it September 24, 2010, 7:30 am

    trying again and again is the key .

  • roddy September 24, 2010, 7:35 pm

    Traditionally i have always had my ads under my text block so going on your suggestion i think it’s time to change , i think worth mentioning also to work on the colour scheme of your ads as well , regards !

  • Al September 25, 2010, 9:25 am

    About placing adds at the top of the page – good point, but it’s worth being careful with this though, as not to place them directly under titles. As I understand, this can contradict Google’s TOS:

    Possibly some short paragraph can be added between a title and an ad unit. And who knows, may be ads will be more targeted if they are precessed with some relevant text besides title?

  • Kumala September 27, 2010, 8:37 pm

    Nice advice.
    Usually people will add more ads to generate more money.
    But reduce the number of ads is a great advice.
    But I’m still not clear about placing 1-3 ads above the fold. Could you advice me more about this?

    • Morgan September 28, 2010, 4:01 pm

      @Kumala – I’ve seen many times that adding more ads hurts revenue! It’s all about finding a balance.


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