What do you buy when the .COM is taken?


It’s a question that entrepreneurs deal with daily. After spending thousands of dollars or more working with a marketing agency to come up with a name they are left in the challenging position of acquiring the domain. Of course, they first go for the .COM, then often find that the .COM is $50k or more and realize they need to pick a different extension.

Back in the early 2000’s if you couldn’t get the .COM the obvious answer was to get the .NET. In 2010 the obvious answer was .CO or .ME, now the obvious answer is…what is the obvious answer?

Well if you’re a startup that deals directly with developers .IO seems to be pretty hot. If you’re running a subscription service or “club” then .CLUB definitely fits the bill. You’re a lawyer? Well then .lawyer probably makes sense. So what happened? It used to be so easy, no I do honestly believe that five year from now if you can’t get the .COM you’ll have 20+ choices that are all relatively equal, but a handful will be specifically applicable to your business.

So I’ll ask you the question. You’re starting a business, you want to call it Awesome, but Awesome.com is too expensive, what’s your second choice?

{ 27 comments… add one }

  • Xavier.pro March 1, 2016, 9:32 pm

    Great thinking!

    If my brand was called >Awesome> one word, I would go with Awesome.xyz or Awesome.co or even Awesome.biz

    If my brand is called two word like: Awesome Auto, Awesome Media or Awesome Porn, Id go with Awesome.auto, Awesome.media or .med (if its there, ngtld are confusing)… And Awesome.porn.

  • Joseph Peterson March 1, 2016, 9:36 pm

    Depends on what that business is.

  • Ali Zandi March 1, 2016, 9:36 pm

    I think that if I had no option to acquire the .com, then I would utilize the right of the dot within the brand somehow, depending on the niche. I think this opens the doors up for anyone who just can’t quite pull the trigger on the .com, or perhaps those who come to find that the .com is not even for sale.

    For instance would Awesome.io make more sense if I were a tech startup? Perhaps. But what if my purpose was to be a company that promotes being Awesome? Then maybe Awesome.co would make more sense as the branding could be “The Awesome Company”? What if we provide awesome networking services? Awesome.net would make more sense. What if my companies goal was to provide Awesome.Reviews?

  • Doron Vermaat March 1, 2016, 9:45 pm

    AwesomeInc.com, AwesomeApp.com, AwesomeService.com or AwesomeProduct.com

  • Aaron Strong March 1, 2016, 10:02 pm

    If your business is ‘Awesome’ and you do home maintenance call it Awesome.Services.
    If you sell insurance call it Awesome.Insurance or Awesome.Agency.
    If you sell pizza, call it Awesome.Pizza.
    If you breed horses, call it Awesome.Horse.
    If you export to China, regardless of industry, call it Awesome.xyz.
    If you make apps or develop, call it Awesome.Technology.
    By using the examples above a company can gain credibility as being innovative, creative and trustworthy in it’s industry….Domains and Marketing really come together in the new era of domains….BTW if you sell domains, call it Internet.Domains…(sorry had to do it)

  • Raymond March 1, 2016, 10:08 pm

    Just brand it to Awesomez.com…..probably cheaper to buy it from the current owner.

    or Awesom.com – listed in Godaddy $28,868.36

  • Raymond March 1, 2016, 10:10 pm

    or hack it Aweso.me

  • @domains March 1, 2016, 10:18 pm


    That should increase the comments on this post!

  • Joseph CA March 1, 2016, 10:20 pm

    I would go for Awesome.company

  • frank March 1, 2016, 10:29 pm

    Awesome.link .. it just looks right. Even ReallyGood.link feels good – I’m biased there tho ; )

  • adam March 1, 2016, 10:41 pm


  • joe March 1, 2016, 10:47 pm

    I have and I think that seek an extension to a .COM for me is .club.

    But because. club be achieved by many keywords I think there are a variety of new apart from extensions. io, co, me, they are very valid.

    I am company or buy gas.hiphop but if it is because there is a niche market for “gas” of billions of people and global companies and hip hop extension because there are morethan 100 million fans of this music in the world.

    But the interesting thing about this is that you can do a startup of merchandising, a trademark of “gas and hiphop”

    Appreciating if uniregistry “gas.energy sell $ 300.000 because estimating “gas.hiphop” Sedo be only $ 10,000 for $ 5,000 I sell and if not sell maybe if you do a startup to sell merchandising everyone with” gas “no matter the extent this must have hook and to pronounce dances, to the sound of your business.

  • Brad Mugford March 1, 2016, 10:53 pm

    A different .COM. There are almost endless alternatives to most terms.

    Outside that, I would prefer a credible extension like NET/ORG or a ccTLD before even considering anything else like a new gTLD.


  • Ross March 2, 2016, 12:02 am

    Depending on the business I’d go for getawesome.com, and if you feel you could live up to expectations, weareawesome.com!

  • Jamie March 2, 2016, 12:44 am

    Everyone should just purchase a domain name with the word ‘Dong’ in it. Issue solved.

  • Martin March 2, 2016, 12:51 am

    A different .Com.

  • Jason Franklin March 2, 2016, 1:03 am


    So many good choices now

  • M. Menius March 2, 2016, 2:49 am

    .Business as the first alternative to .com

  • C. Lund March 2, 2016, 3:04 am

    I’d go for http://awesome.one

  • Alan Dodd March 2, 2016, 4:15 am

    FontAwesome worked pretty well for those guys. I know they changed but I think the old name had something. So yes a two worder, perhaps even with the “awesome” at the end.

    Then also possibly some play on “awesome”, the problem is a lot of them don’t work eg awesomeio.com .. hum too many vowels. Perhaps awesomely.com, awesomest.com or something like that?

  • Peter Rose March 2, 2016, 4:48 am

    If I couldn’t match a suitable extension to AWESOME that wasn’t suitable for my business I wouldn’t go with it. I assume we couldn’t use 2 words.

  • Alvin Brown March 2, 2016, 7:21 am

    I think I would select different .com or use a .net/.co until I raised funds to purchase .com. In addition, I would consider purchasing a few new gtlds to forward to primary site or to use as standalone landing pages.

  • Gus Kyriakos March 2, 2016, 9:32 am


    A business that serves professional quality services. This was an easy one!

  • Purely Space March 2, 2016, 9:37 am

    I would go for Awesome.top, Awesome.win or Awesome.rocks because it seems right for that particular one word, even though I normally wouldn’t go for those extensions for other domains.

    I definitely would avoid .net or .biz or .org because I feel it doesn’t sound modern enough for a new company.

    If I could wait, I’d like to go for Awesome.web when the .web extension goes live.

    The first thing that sprang to mind was the domain hack that Raymond already suggested.

    If my other choices were unavailable I’d go for Awesome.place or Awesome.space, but I’d prefer one of the other choices I listed.

  • Gus Kyriakos March 2, 2016, 1:18 pm


    A site that is professional. That was easy!

  • Candace March 2, 2016, 2:34 pm

    I’d go to thesaurus.com and look at all the synonyms for awesome and see if I like any. How about I’d look to see if MindBlowing.com, Majestic.com or anything like that is still available. I might rather being flexible about the name I give my business than spend a ton of money in start up costs just to get the domain. Not saying that domains aren’t worth it, but ……

  • Rafael March 9, 2016, 8:32 pm

    This is the conversation that I am looking for.

    There is my domain name branding question:

    I am going to start a business but the exact .com domain name is taken and the owner cannot be found.
    Here are my options:
    Option 1. Get the exact word match of the domain name but in a .net extension. I do not place much value in .net’s because at some point i will exit out. Price: $15

    Option 2. Do you I get the abbreviation of the first word (two word domain name) but in a .com. This option does not do well in the radio test because you would spell out the abbreviation. Price: $1000

    What choice would you make ?


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