What do you do with domains you’re planning on dropping?

It’s a question I’ve gone back and forth on for years. As a domain investor going on nine years, every month I have domains that I haven’t sold but I’m not going to renew. I used to go to great lengths to try to sell these names, then I felt like I was wasting my time, there was a reason I was dropping them, it’s because they weren’t as good as I originally thought.

Over time the number of domains I dropped each month decreased as I got better at picking names that would actually sell. Couple this with a bit more realism about the time horizon of domain sales and I’d like to say I have it down to a science…but like most domain investors the reality is I’m still learning, always learning.

I am more careful now with the domain that I buy than I ever have been, and I sell names for 10x or more what I paid for them. Still, every month I drop domains, less and less names every year but it still happens every month. Now I’m re-thinking what I do with these names, so I’m interested to know what you do.

What do you do with domains you’re planning on dropping? Do you put time into selling them? Or like me did you come to the conclusion it wasn’t worth the time? As someone who is always learning, I’m always looking for what I might be doing wrong, money I might be leaving on the table, which is why I wanted to put this question on the table.

Now it’s your turn, comment and let you voice be heard!

{ 4 comments… add one }

  • Mark Thorpe September 13, 2016, 10:09 pm

    I try to put myself in a buyer’s shoes and ask myself if I would still buy that domain name if I were them. Because that is how I decided to buy the name in the first place.
    If the answer is no, then I drop the name.

  • steve brady September 14, 2016, 1:33 pm

    Interesting topic Morgan. Thanks for bringing it up. It motivates me to list names I plan to drop for the minimum BIN instead of just flushing the name down the toilet and getting $0.

    Last October I bought .Film domain which requires being a member of the film industry. So I joined FilmIndependent. FI runs the LA film festival. If I resell this .Film domain, it is the responsibility of TheRegistry to enforce the film association requirement. I have a valid Film Association ID card with my name on it for the period I owned the domain.

  • Edward Zeiden September 16, 2016, 1:47 pm

    If I haven’t received any offers on my domains, I liquidate them in NamePros auctions with a $1 start. If I have any low ball offers from earlier in the year, I forward them the auction link and let them know they can get it for a bargain.

  • Collin Bunch September 26, 2016, 1:58 pm

    Great pain ppint to identify, this is how we got started as a way to unload and try to create value from unused domains.

    What if other local talent can build something that generates revenue?


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