Another day, another BrandBucket success story

BrandBucket Success Story

As many of you know I’ve been a fan of BrandBucket for years. It’s run by an amazing founder, Margot Bushnaq who is a real pioneer in the brandable domain name space. Over the years I hear more and more success stories from both domain owners and startup founders and today it happened again so I thought I’d share it.

This time it comes from domain industry veteran Shane who announced on Twitter that he’s done over $90,000 in deals through BrandBucket in the last twelve months, here’s the tweet:

Shane Brandbucket

Shane has a great eye for domains and also knows how to price them which is why he’s seeing such good results. One mistake I’ve seen investors make is to put great domains on marketplaces like BrandBucket but then list at the absolutely maximum price they can.

The reality is, it’s all about doing the research and knowing the market and pricing accordingly. With three domain sales totaling over $90k you can do the math and know that Shane is pricing these in the $30k range. While I don’t know the price he paid for Jukio(.)com my guess is it was less than $3k and he probably locked in a 15x or better ROI.

Congrats to Shane and BrandBucket, here’s to the next sale! 🎉

{ 5 comments… add one }

  • Richard January 8, 2021, 2:46 am

    Not easy to find anything via Google, but there is a “Manufacturing & Logistics Business Names | BrandBucket” listing page indexed which mentions “ $3,475”.

  • Leon January 8, 2021, 3:01 am

    Great to hear of another Brandbucket sale and another of Shane’s successes. Definitely a marketplace I’ll be looking more into. However, I think that your derived average of $30k is wildly misleading.
    Let’s not forget that Shane also reported the sale of NIQ at Brandbucket in 2020 for 6-figs, so your average is probably skewed by that.

  • chris January 8, 2021, 6:14 am

    How does he get them to appraise names for such high amounts? I’ve submitted better names than Jukio and they get appraised at like $2k.

  • Andrew Allemann January 8, 2021, 8:03 am

    “With three domain sales totaling over $90k you can do the math and know that Shane is pricing these in the $30k range”

    Be careful with averages. The domain was listed for sale for $3,475.

    • Morgan January 8, 2021, 7:52 pm

      @Andrew – ah, I didn’t know that, good catch!


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