Hello, Happy Tuesday, and welcome to Domaining MBA Monday here on MorganLinton.com! I know, I know, it’s Tuesday and this post is intended for Monday’s but we are in Las Vegas for the PROJECT/Magic fashion show so my blog posts will probably be a bit erratic this week as we have a very busy schedule.
Today I wanted to talk to you about a topic that I’ve been optimizing within my own business more and more over the years. What I’m talking about is what you do with all of those domains that you have parked and how to make small tweaks that can make a big difference.
First things first, please understand that this post is about how to get more inbound offers, not how to get more clicks or revenue from parking pages. What I’m talking about here is specifically engaging an end-user and making it as easy as possible for them to make an offer. Ready to rock? Let’s do it.
- Put a colored strip at the top of the page with a link to make an offer – if the only way someone can find-out if your domain is for sale is by emailing you and asking then you’re not going to get many offers (unless it’s a really killer six-figure name in which case you really don’t need to be reading this post). You need to make it incredibly clear that the domain is for sale and where the user can go to make an offer. I also recommend saying that the domain is available for sale or lease, little changes in the wording like this make buyers much more comfortable approaching you. My three favorite services for parking are TrafficZ, SmartName, and Internet Traffic and all three make it easy to put a strip at the top of the page highlighting that your domain is for sale.
- Share reasons why the domain is valuable on the offer page – Internet Traffic takes the cake with this one as their new offer pages automatically generate data showcasing the value of the domain. That being said, doing it manually is great, especially for some of your very best names and both TrafficZ and SmartName are great for customizations like this. The point is, when the user is on your offer page they should get excited about the domain but not scared-away. I’ve seen people make the mistake of listing things like “Top 10 Domains Sales” and show names selling for millions of dollars. Show your buyer how the name will help their business but don’t make them think they’ll have to mortgage their house to buy it.
- Get a broker to handle your offers – unless you are available to email or call someone the moment an offer comes in I highly recommend having a broker handle your inquiries. SmartName gives you access to the Afternic sales team which have some of the best brokers in the business that will email, call, and negotiate with the interested buyer right-away. TrafficZ is now connected directly to Aftermarket which means you can leverage the awesome team over there and Internet Traffic makes it easy to assign a broker to any or all incoming offers you receive. When responding to offers time is of the essence. If you respond too late the interested buyer could easily have purchased another domain, an online lead is typically considered hot within the first 10 minutes of making an offer, if you wait ten hours they could be long gone.
Boom! You now have some nice tweaks to make to really optimize your inbound leads. As always feel free to comment on any of my tips or share some of your own. Comment and let your voice be heard!