Domaining SEO Sunday: Morgan’s 2011 SEO Cheat Sheet

As my first Domaining SEO Sunday of the year I thought now would be a great time to review the SEO Basics. I’ve probably written about ten SEO basics posts on my blog over the last three years but think it’s important to keep the concepts fresh. I’ll keep this short and sweet so it can make a nice concise reference for anyone looking to bookmark an SEO cheat-sheet.

Morgan’s 2011 SEO Cheat Sheet

  1. Title Tag – Don’t make your title just one word, I see so many people do this and it makes me pull my hair out, for them! Use your keyword and the common phrase your keyword would be used in within your title tag. This has always been one of the most important pieces of on-page SEO – don’t neglect it!
  2. Unique Content – Anyone can build a site and fill it with other people’s content, Google and Bing like to adorn their first page with sites offering content of their own. Target your top keywords within your content and post regularly – you will be handsomely rewarded over time.
  3. Backlinks – Ranking well in Bing is great and with an exact-match domain, a good title tag, and some unique content you can. Google is all about backlinks and if you want to rank well in saturated niches you’ll need backlinks. This is the most overlooked part of most Domainer’s SEO strategy.
  4. Social Media – In 2011 social media should absolutely be a part of your overall SEO strategy. Every domain that you want to rank well and become an online brand should have a corresponding Twitter and Facebook account. By posting your articles on your Facebook Fan page and Twitter account you can get incredible exposure and major SEO benefits.
  5. Video – Let’s face it – video has become a very popular way to share information and learn online. It takes a few minutes to add a You Tube video to your site but it could go a long way towards engaging customers. Google and Bing know that their visitors are favoring interactive media-rich content more and more so having video on your site can give you a nice edge.
  6. Exact-Match Domain – I put this at the bottom of the list because while I know that an exact-match domain is important, the five items above are more important. The exact match domain is the icing on the cake and can give you a small boost in the end but without the five pieces above you’ll have a long road ahead.

I think many of the SEO Cheat Sheets sitting-around the Internet are starting to get stale. Many of them don’t mention social media, video, or domain names. With search engines changing every day it is absolutely essential to re-evaluate the fundamentals and make sure your SEO strategy is relevant. While I could easily write a list of 100 SEO tips I wanted a nice concise reference for 2011 and this is it! Enjoy and feel free to bookmark or share with friends, as Bob Dylan said, “the times they are a changin” – make sure your SEO strategy changes with them!

{ 12 comments… add one }

  • Gnanes January 2, 2011, 10:20 pm

    How do you build backlinks for your websites? Do you hire someone?

    I read about posting comments on do follow blogs without spamming. Nowadays most blogs are using Disqus comment widget/addon. Not many do follow blogs.

  • Clay January 3, 2011, 2:34 am

    Nice list of the basics… I am reviewing some of my stuff now just to make sure.
    Here’s to a great new year!

  • David Wiles January 3, 2011, 4:35 am

    I couldn’t agree with you more on number two and three. Unique Content should almost be number one. Any domainer or website owner should know to keep the content fresh, and unique to the site to keep the visitor’s interest.

    Backlinks are also very important. @Gnanes – I’m developing a tool called “Blog Comments” which allows you to search blogs across the internet for your best keywords, and leave relevant comments. You can see it at

    To all, I’m also looking for beta testers on a new version of this script. Find me on Twitter @profits_daily or @davidwiles , or my website to help out!

  • TeenDomainer January 3, 2011, 5:05 am

    A nice overview. I have read many places that per page 300 words of unique content is liked by the search engines what have you read?

  • zoop January 3, 2011, 7:09 am

    I have a question about #5. I have an exact match domain but it is NOT a .com – it is a .biz
    Also the .COM is parked – Do you think there will be any problems with me trying to rank high if i do proper backlinking in google with an extension that is not a .com?

  • zoop January 3, 2011, 7:10 am

    Im sorry – I meant #6 not 5 – exact match domains –

  • Michael January 3, 2011, 7:46 am

    Hi Morgan,

    Great post! Im interested to learn more about backlinking as well. This is a grey area for me. Any pointers?
    Happy New Year and best wishes for 2011

  • Boost My Business January 5, 2011, 5:10 am

    Great list. Simple advice yet I don’t always follow! Doh!

    It gets quite difficult as well with the number of domains I have going. A Facebook and Twitter page for each? It’s easy to get bogged down with so many different accounts but if the benefits are worth it? No gain without pain.

  • tube secrets March 7, 2011, 8:28 pm

    You are absolutely right. Capitalizing on the trend that attracts many visitors that is a sure fire to promote your site. Thanks.

  • Royal July 31, 2011, 5:06 am

    This is very usefull post for me…Thanks Morgan

  • Anonymous February 16, 2012, 7:47 am

    Great information for SEO Optimization.  Thanks Morgan

    • Morgan Linton February 16, 2012, 7:59 am

      Absolutely – really glad you enjoyed it!


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