MMX is releasing 5,000 previously reserved premium names in TLDs like .work, .fit, .fashion and more

MMX, the company behind a number of new domain extensions like .work, .yoga, .law, .fit, cooking and many more is getting ready to release a slew of previously reserved premium domain names. This means that domains which were previously unavailable will suddenly be available to end-users.

I’ve had the chance to review the list and there are a lot of solid domains on it and prices well below anything you’d find in a corresponding .COM.

Like most things in the new gTLD space, I see this as a great opportunity for startups and entrepreneurs to get a great name at a fraction of the cost of the corresponding .COM.

“…these new, previously unpriced, reserved names will appeal to everyone’s interests and budget.  From to to there are new names starting at standard registration price along with the various tiers, most of which renew at regular rates”.

Source – Christa Taylor (CMO, MMX)

Here’s a short-list of the domain extensions that will soon have premium previously reserved names on the market:

  • .fashion
  • .fit
  • .yoga
  • .boston
  • .work
  • .miami
  • .wedding
  • .vip
  • .casa
  • .beer
  • .garden
  • .cooking
  • .fishing
  • .horse
  • .vodka
  • .rodeo
  • and more

I’ve had a chance to look at the list and found a lot of domains that would be a perfect fit for businesses across a wide range of niches. Here’s a few that caught my eye:

Sold.Boston – great name for a real estate agent in Boston – being completely honest, we might buy this one for our company, definitely a great one to use for some of the information sites we’re building out on the marketing side this year – my Mom has been riding horses for years, trust me, horse breeders play a critical role and there’s a LOT of money in this space – great domain for a fashion blog or information site about the fashion industry – if you run a Yoga studio in Budapest, this domain is a great one to have, and now it’s making me want to do yoga

Well there’s 4,995 other domains that are about to hit the market so there are a lot more than what I’ve listed here. Looking forward to seeing how this goes for MMX, I’m a big fan of getting these names out to the market and can’t wait to see what people build on them!

{ 22 comments… add one }

  • Snoopy May 2, 2019, 4:05 pm

    Nice sale pitch Morgan, but they are not good names and people are throwing money away buying names like that. Let’s see if you really do buy “”.

  • Morgan May 2, 2019, 4:23 pm

    @Snoopy – well, I am buying…and I think it’s awesome for MMX to release names they had previously held back. Better to have those names available in the market don’t ya think?

    • John May 2, 2019, 9:50 pm

      Snoopy’s been dogging me for a long time in numerous blogs, pun intended, so we don’t exactly always see eye to eye, but before seeing his first comment about “sales pitch” I was going to ask if you were some kind of propaganda mouth piece, Morgan. Honestly, you really puzzle me this time. Every single one of your picks above sucks, and the one you are buying sucks.

      I was also going to include in any comment that it seems more like “.desperate” to me.

      But that’s just how I feel about you for this blog post here. We are in agreement and I support your voice of sanity and reason when it comes to high quality two word .com domains.

    • John May 2, 2019, 9:52 pm

      I will partially relent, however, and say that About.Fashion can be put to good use by an end user. But the one you are buying is particularly awful.

    • John May 2, 2019, 10:29 pm

      I will also partially unrelent, however: by “good use” I mean potentially successful. In the big picture the subject matter of “about fashion” is a worthless vanity.

    • Trevor May 3, 2019, 11:42 am

      What is the renewal on Technology.Fit? Without that this whole article is incomplete.

      • John May 3, 2019, 7:17 pm

        Trevor I think the combination of Snoopy dog and my own candid to the point of being blunt style may have left Morgan not wanting to say anything.

  • Snoopy May 2, 2019, 4:38 pm

    “Better to have those names available in the market don’t ya think?”

    No it is just more money wasted by domainers. This blog post describing the names as great doesn’t help.

    • Ethan May 2, 2019, 5:12 pm

      Please be respectful and desist from defaming new gTLDs. If you really want to express your feelings, please do it euphemistically.

      There have been many good sales of new gTLDs, so I think investing in new gTLDs is worthwhile.

      When it comes to domainers wasting money, even hand-registering .com domains can be done wrong and we all have been seeing examples of low-quality .com domains.

      • Snoopy May 2, 2019, 5:30 pm

        How many have you sold so far Ethan?

        If people register those names they won’t be sold and will be eventually dropped. Complaining about people “defaming new tlds” won’t help sell names that there is simply no market demand for.

        After 25 million registrations there has not been a lot of good sales and 5 years in the numbers are going down not up. Registrations, aftermarket values and sales are all on the decline.

        • Ethan May 2, 2019, 6:01 pm

          I started my domaining career just last August, and I honestly haven’t had a sale so far.

          Investing is a long-term business. I would not expect registering a domain name today and selling it tomorrow, most of the time. It goes like that especially if you started your domaining career so late in 2018, at that time most of the good names have already been acquired by other domainers and end-users, and that’s my case.

  • Yakov May 2, 2019, 5:05 pm


  • Ethan May 2, 2019, 5:26 pm

    Good news, imo. Finally, domainers and end-users are able to acquire those names. I also invest in new gTLDs and just registered a 1-word .app domain yesterday which I think has a lot of business potential. (I can’t disclose it now though.)

    But I think is better than because it is shorter.

    • Horse May 2, 2019, 8:58 pm

      I own and its the best domain in the universe! Even in the multiverse.

      • Ethan May 3, 2019, 1:22 am

        Good one. “True Horse” can be a brand which sells thoroughbred horses. I would use a professional for-sale landing page for the domain name though.

  • Matt May 3, 2019, 4:52 am

    Hi Morgan

    Where can we see the list?


  • page howe May 3, 2019, 6:35 am

    so as ive always said there are no good names or bad names, just names at good prices or bad prices.

    Morgan when you pitch as “available” to you mean at premium pricing or reg fee.

    so with the ones you picked out are you getting the “opportunity” to buy at $78 or $300 or $500 a year.. or are these being moved from premium to reg fee.

    if the second, cool, if the first i’m sure its an opportunity.

    sometimes im not sure this basic meaning comes thru, of course the registry spins making premiums available as a new gold rush..

    thanks for any help.

    Page Howe

  • M. Menius May 3, 2019, 9:57 am

    Morgan – Has a date been shared as to when these will become available for registration? Thank you.

  • Trevor May 3, 2019, 11:40 am

    Billion dollar question is have the premium renewals been scaled back, otherwise it is really a non topic starter.

  • Christa Taylor May 3, 2019, 2:58 pm

    Thank-you for the post Morgan.
    In case it helps, the new prices come into effect on June 24, 2019 at 16:00 UTC (to be exact). The newly released names vary, some are from reserved to standard pricing along with a mix from reserved to various price tiers.
    Except for three TLDs in the adult space, all renew at standard prices which vary by TLD and registrar.
    Trevor, M. Menius, Page, Matt and Ethan feel free to send me an email (christa (at) and I will share the list with you.

    • Ethan May 3, 2019, 10:35 pm

      Email sent. Thanks 🙂

    • Wot May 5, 2019, 8:39 pm

      Just love to see a post for yet more special release ngtld with a .co email address for more info. Brought a smile to my face.


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