Sedo turns away .CO domain in favor of .CX in their latest domain auction

Well here’s a weird one. Sedo is running an iGaming auction and I noticed some interesting data concerning what domains they’re accepting into the auction. In short, they are turning away .CO domains but letting in .CX.

Domain Investor Johan (who goes by @DoseBuy on Twitter) posted this tweet sharing two of his names that made it into auction:

DoseBuy .CX Tweet

First, congrats to Johan – I’m constantly impressed with his hustle and some of the early results he’s seen with .CX. While I don’t see myself investing in .CX anytime soon, it’s been fun to see him run with this from the sidelines.

Now here’s the head-scratcher. After Johan shared his .CX names that got accepted, Josh Reason shared the following:


I’m officially confused. To me it seems like is about a good a fit as you can get for an Gaming-focused domain auction, especially if you are going as broad with extensions as to be a-okay with .CX.

Maybe someone from Sedo can jump in the comments here and shed some light on what’s happening. Does Sedo really think that .CX domains are more relevant for their customers than .CO? Right now, that seems to be the case…

{ 19 comments… add one }

  • Snoopy November 13, 2019, 3:54 pm

    The reserves look to be close to reg fee on the .cx’s, so even though the extension is terrible they have some chance of selling. The raw keywords “betting” and “gambling” are far superior to “gamers”. Think about versus, chalk and cheese. $100k versus $5million-$10million. Probably .anycctld is worth something in those keywords, even if reg fee where these are priced.

    What was the reserve on Would need to be very low to fly in my view.

    • Meme November 14, 2019, 7:45 am

      Spot on.
      Besides the fact that I dont think fits into the iGaming vertical ( iGaming; the wagering of money or some other value on the outcome of an event or a game).

  • Jj November 13, 2019, 4:07 pm

    Keep a eye on these name in the future 🤣

  • November 13, 2019, 8:50 pm is available for $8.99 hand registration.

    • Snoopy November 13, 2019, 8:56 pm

      Things don’t work like that. is worth something (very small) because of what is to the left of the dot.

  • Ethan November 13, 2019, 9:33 pm

    Among .co and .cx, the former is undoubtedly better known than the latter. I personally prefer and am not a fan of gambling.

    Anyway, I’m not surprised that a company which asks you to mail them paper documents of your identity to create an account makes weird decisions.

  • Sheila November 13, 2019, 11:32 pm

    dot cx is a useless garbage extension just like .io
    businesses are called TIFFANY and CO .
    not tiffany and cx or tiffany and io. how stupid!

    • Ethan November 14, 2019, 12:05 am

      Using “businesses are called TIFFANY and CO” as the reason to define good and bad TLDs is problematic because not all businesses are called like that.

      .io is mostly for tech or web development niche.

    • Snoopy November 14, 2019, 12:09 am

      So they’d have

    • Meme November 14, 2019, 7:43 am

      I have to disagree.
      .io certainly is not a useless extension.
      I saw a .io betting page being advertised next to the pitch a few times in the English Premier League this season. Must have cost them thousands as well.

  • Nisha Batel November 14, 2019, 3:26 am

    Thanks for sharing the post.

  • Mark Thorpe November 14, 2019, 6:57 am

    Sedo’s loss for not accepting .CO domains.
    .CO is way better than .CX, no matter what is left of the dot.

    • Meme November 14, 2019, 7:47 am

      I dont think anyone said .Co domains are not accepted? In fact I see is in there. Perhaps just does not fit this iGaming vertical?

    • Meme November 14, 2019, 7:48 am

      PS. I 100% agree that .CO is MUCH better!

  • Meme November 14, 2019, 7:39 am

    In my opinion does not fit this auctions vertical.
    How does “Gamers” fit in iGaming when the definition on Sedos website clearly states “iGaming; the wagering of money or some other value on the outcome of an event or game”?
    While I think is certainly a much better domain than, fits the vertical much better.

    • Meme November 14, 2019, 7:50 am

      Morgan, also when you say “Gaming-focused domain auction” that is not correct. It is iGaming and for that reason does not fit.
      If it was “Gaming” it would definitely fit imo.

      • Snoopy November 21, 2019, 5:44 pm

        Correct, it is an auction for gambling names.

  • John November 22, 2019, 7:33 am


    They know absolutely *nothing* about the “iGaming” industry and what domain names are valuable to it and for it except the kind that any 12 year old or less could spot. They can also brag about the sale of all they want – it was for mind-bogglingly less that what it was worth as well.

    Hi Morgan, I don’t really come to your blog any more except rarely.

  • Anil Kumar January 10, 2020, 1:07 am

    Thanks for sharing the blog.


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