This company is buying flowers (daily, for four months and counting) for the owner of the domain name they want

Well here’s a new tactic. A company in Australia called Future Super, they currently have MyFutureSuper.com.au…not surprisingly, they want FutureSuper.com.au (and probably would be thrilled with FutureSuper.com). After having trouble getting the owner of FutureSuper.com.au to come to the table to put together a deal, they decided to change tactics.

So, every day for the last four months they’ve been sending the owner flowers. And yes, if you do the math it comes out to thousands of dollars in flowers.

“Hopefully us being lovely leads to him accepting our offer,” said Future Super’s Brett Morgan.

“If he’s happy to hand it over, that’d be amazing, or if he wants to sell it. We’re just trying to get him to come to the table.”

(Source – 10Daily.com.au)

I have to say, hat’s off to Future Super (the ones sending the flowers) on taking such a positive and unique approach to getting the domain they want. Too many people try negative tactics like threatening UDRP or pretending to be a “student” who needs a domain for their project.

One really interesting facet of this approach is that it definitely shows the domain owner that the interested party has a budget. If you’re willing to spend thousands of dollars and put together a whole marketing campaign around getting the domain, you likely have a meaningful budget.

I’ll be watching this one, I think this approach just might work, and it if does, it will show you how far an act of kindness can really go.

What do you think – is four months of flowers enough to get someone’s attention?

{ 14 comments… add one }

  • Snoopy July 30, 2019, 9:06 pm

    Getting a bit stalkerish to be sending them 60 days in a row. What guy would even want flowers??

    Reply
    • Morgan July 30, 2019, 9:07 pm

      They’ve been doing it for four months so actually 120 days now!

      Reply
      • Snoopy July 30, 2019, 11:10 pm

        Well it is definitely in the creepy zone then, the best way to acquire a domain is to make an offer, then make a higher one if that doesn’t work. They are wasting money and time doing this, which could be going towards the purchase price.

        Reply
  • Mika July 30, 2019, 9:43 pm

    ‘Super’ in Australia is a HUUUGE industry, it’s a term used for retirement fund management.

    As much of a great gesture the flowers are, I wonder if it puts them on the back foot as the current owner knows the potential buyers REALLY REALLY want the name, and he doesn’t seem to be motivated by their offers so far. It’s a coin-toss as to if this will work but I will stay tuned to the outcome.

    Reply
  • Don Murray July 30, 2019, 9:57 pm

    Flowers Really!!! Let me help you out. Stop being cheap.

    You want attention put out an offer of equity and six figure offer. Stuff $1000 dollars in cash and send it certified to the owners office or home. That will get someones attention. If the name is that good then you will need to domainup Stop sending flowers and send cash or 50 silver dollars.

    Don Murray

    Reply
  • Data Glasses July 30, 2019, 11:37 pm

    Please …… send beer!

    Reply
  • john July 31, 2019, 6:34 am

    Ummm. The site aims to reduce fossil fuel usage yet how much fossil fuel is needlessly being wasted with the delivery of these flowers. The guy doesn’t deserve the domain. STUPID

    Reply
  • Logan July 31, 2019, 8:28 am

    Morgan,
    The article says the company wants futuresuper.com.au, not futuresuper.com as you posit in your blog post. They still want a .com.au, just no “my” at front.

    The article has one of the best end user quotes for domain name investors to refer to in negotiations:

    “Having the right domain name keeps us on brand. It helps alleviate any confusion on behalf of our members trying to find the website, and having the right domain is crucial to running a legitimate business.”
    — Brett Morgan
    Future Super

    Reply
    • Morgan July 31, 2019, 8:31 am

      Good catch Logan – updating now! Goes to show how I’m wired to think .COM

      Reply
      • Snoopy July 31, 2019, 6:46 pm

        Pretty sure the article mentions both, confusing what they are actually trying to buy.

        Reply
      • Snoopy July 31, 2019, 6:52 pm

        Note the main instagram post in the article where the company says they are trying to buy futuresuper.com. In Australia .com is increasing popular, so I’d guess that is what they are after.

        Reply
  • Alan Dodd July 31, 2019, 2:40 pm

    Hmm…they are hand delivering the flowers, but don’t the flowers have to first get to the florist?

    Is that a necessary carbon footprint?

    Reply
  • Continue Reading August 13, 2019, 2:26 am

    That is appropriate, I’m referring to getting into thhat situation in which yoou
    didn’t decline (when you of, nevertheless, you was only being friendly or always keeping the Peace) to your member and todasy
    these are running circles around you. This is what makes
    the bingo a holistic modrel that enhances noot only cognitivve skills, thhe intellect
    aand potential strengthening of a balanced interpersonal relation. My system is
    slowly being eten away with that treacherously addictive game, and I can’t execute a thing about it.

    Reply
  • fuck today August 13, 2019, 7:46 pm

    It’s an amazing post in favor of all the online users; they will take advantage from it I am sure.

    Reply

Leave a Comment